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Craft, Gift and Apparel: Product Review

The purpose of Product Review is to provide constructive feedback and to ensure that only high quality, market-ready products, or those with the potential to be, are supported by the department’s programs.

The Product Review Committee, consisting of representatives from the Department of Innovation, Business and Rural Development, the Craft Council and the retail community will review your products and promotional materials. Products will be assessed on design, technical proficiency, quality, marketability and originality/authenticity, as well as to determine if they meet eligibility requirements for our programs.

  • Design
  • Technical Proficiency
  • Quality
  • Marketability
  • Originality / Authenticity
  • Eligibility Requirements for our Programs.

Your submission to Product Review must include the following:

  • Fully completed Product Review – Producer Application PDF
  • Actual product samples - a good representation of your product line (minimum of 5 items).
  • Price lists (wholesale and/or retail) and samples of all promotional materials.

Products must be received two weeks prior to a Product Review committee meeting and should be packed as they would be if you were shipping them to the customer. Product Review committee meetings for 2012 are scheduled for:

If you need assistance with preparing your submission, or have any questions about the required information please contact:

Allison Dancey

Sector Development Officer, Craft, Gift & Apparel
Tel: (709) 729-7053
Fax: (709) 729-5124

When the above submission package is complete, send it to:

Allison Dancey

Innovation, Business and Rural Development
2nd Floor, West Block, Confederation Building
P.O. Box 8700
St. John's, NL
A1B 4J6

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