Programs
The Department of Innovation, Business and Rural Development offers three programs to support business development in the craft, gift and apparel sector: the Craft Industry Development Program, the Crafts of Character Branding Program and the Wholesale Marketing Program.
In order to be eligible for these programs, products must fit the department’s Definitions of Craft, Gift or Apparel 
Also, producers are required to submit product samples for Product Review prior to making application to any of our programs. For more information please visit the Product Review page
Craft Industry Development Program
The Craft Industry Development Program provides financial support for projects in the areas of professional skills development, design and product development, market development, cooperative projects and sector development initiatives.
Crafts of Character Branding Program
The Crafts of Character Branding Program promotes high-quality, distinctive Newfoundland and Labrador craft, gift and apparel products which demonstrate excellence in creativity and craftsmanship.
- Program Brochure
- Program Criteria
- Application Form - Producer
- Application Form - Retailer
- Crafts of Character Home Page
Wholesale Marketing Program
The Wholesale Marketing Program assists craft, gift and apparel producers with developing wholesale markets for their products.
- Wholesale Marketing Program Brochure
- Application Form - Wholesale Buyers Guide
- List of Retail and Wholesale Shows 2011-2012
For More Information
For information and assistance, contact the IBRD office nearest you.
Adobe® Acrobat® Reader software can be used for viewing PDF documents. Download Acrobat® Reader for free