Trade Development Highlights...
As the fall nears, the Department of Innovation, Business and Rural Development is busy working on several initiatives to assist companies with trade development opportunities. Planned activities include: market information sessions, educational training, trade development missions, and trade shows and conferences.
For more information or to assist you with your export goals, please contact a departmental trade development officer.
In this issue...
Upcoming Trade & Export Development Initiatives
 BOMEX 2011, St. John's, September 25-27- Environmental & Cleantech Trade Development Mission, Mexico, September 27-29
- Arctic Shipping North America, St. John's, October 12-13
- Ocean Innovation, Iqaluit, Nunavut, October 18-14
- Canadian Environment Trade Development Mission, Hong Kong, October 24-30
- Americas Food and Beverage Show, Miami, November 14-15
- Chicago Trade Development Activities, various dates
- International Workboat Show,
New Orleans, November 30-December 2
- Natural Products Expo West, Anaheim, California, March 8-11, 2012
- Upcoming Trade Development Missions:
- Boston, November 1-4
- Chicago, November 14-18
- Ireland, November 21-25
Conferences/Seminars/Learning & Development
BOMEX 2011
The Building Owners and Managers Association of Canada (BOMA Canada) is holding BOMEX 2011, its annual convention and trade show, in St John’s under the sponsorship of BOMA Newfoundland and Labrador this year on September 25-27 at the Delta Hotel and the St John’s Convention Centre.
This convention and trade show will attract about 300 visitors from the commercial real estate sector from across Canada and some from the United States.
The trade show might be an opportunity for some of Newfoundland and Labrador's manufacturers to showcase their products and services to this potential market.
For more information, including the type of sponsors, delegates and exhibitors attending, visit the BOMEX website or contact David Kirkland at (709) 722-8765 or Susan Vaughan at (709) 729-4435
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Environmental & Cleantech Trade Development Mission
Mexico, September 27 - 29
The Department of Foreign Affairs and International Trade is pleased to announce a trade mission to Mexico, to be held on the margins of the Green Expo 2011 Trade Show and Congress in Mexico City, September 27-29.
The mission program includes a visit to the Green Expo 2011 show, a matchmaking program (pre-arranged meetings with Mexican environmental companies), the opportunity for delegates to make presentations on their technologies and capabilities, a presentation by development banks in Mexico, along with networking opportunities.
The program also includes two additional options: a wind energy opportunities exploration mission to the State of Oaxaca (September 22-24, 2011) and a trade mission to the industrial centre of Monterrey in Northern Mexico (September 30, 2011).
 The GREEN Expo is the largest international trade show and congress in Mexico covering the environmental, energy, renewable energy, and water sectors.
GREEN Expo 2011 represents a single show focused on the following four core environmental issues:
- Environment
- Energy
- Water
- Sustainable Cities
For more information, please contact Susan Vaughan at (709) 729-4435 or visit the Green Expo website.
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Arctic Shipping North America
St. John’s, October 12-13
The Department of Innovation, Trade and Rural Development is sponsoring the 4th Annual Arctic Shipping North America Conference this year. The conference will be held at the Sheraton Hotel in St. John's from October 12-13.
The conference provides an excellent opportunity to showcase the expertise of Newfoundland and Labrador's ocean tech cluster, our expertise regarding operating in harsh environments, as well as increase the positioning of St. John's as the gateway to the Arctic to a global audience. There will be workshops given by specialists and tours of NRC-IOT, the Offshore Survival Centre, CMS and the Marine Institute.
For more information on the conference, please contact Darrell O’Neill at (709) 729-0680. Back to top
Ocean Innovation 2011
Iqaluit, Nunavut, October 18-21
 The Department of Innovation, Business and Rural Development is organizing a trade development mission to Ocean Innovation 2011, October 18-21 in Iqaluit, Nunavut.
Ocean Innovation 2011 will focus on the latest innovations in marine safety, efficiency of operations and sustainable ocean management.
For more information, please contact Shelly Petten at (709) 729-4208.
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Canadian Environment Trade Development Mission
Hong Kong, October 24 - 30
The Consulate General of Canada in Hong Kong, in partnership with The Hong Kong Trade Development Council (HKTDC) and The Hong Kong Economic and Trade Office (HKETO) in Canada, are inviting Canadian companies to join the Canadian Environment Trade Mission to Hong Kong happening from October 24-30, 2011.
Who should join?
- Canadian companies which are involved in the environment technology, equipment and products (air pollution control, energy saving and efficiency, solid waste management and recycling, water and wastewater, green building technologies, and eco-friendly products) and interested in expanding their business to Hong Kong, the Chinese Mainland and the region.
What will the mission deliver?
A program that will help delegates to find:
- Potential business partnership opportunities
- Access to targeted business networks
- First-hand market intelligence
In addition to the special business partnering program exclusively for Canadian companies on October 25, 2011, delegates can also take part in the Eco Expo Asia International Trade Fair and Conference on Environmental Protection, October 26-29, 2011 at the Asia World-Expo. This is the platform for delegates to meet with industry players and potential clients from the Chinese Mainland, Hong Kong and Asia Pacific for exploring business opportunities and partnerships.
How Do I Qualify to Join the Mission?
Canadian Environment companies must meet the following three evaluation criteria to qualify to join the Mission:
(1) The company must have an export ready environment technology or product for the international market.
(2) The company must be in the environment sector with company headquarters or significant business operations in Canada.
(3) The company must consider Hong Kong/China as a priority market.
Note: The Canadian Trade Commissioner Service (TCS) will review each application based on the 3 criteria above. Qualified companies will be notified within two weeks of submitting the application form.
Deadline for applications is September 30, 2011.
For more information or to express interest, please contact Bob Norman at (709) 729-0598.
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Americas Food & Beverage Show
Miami, November 14-15
 The Atlantic Food and Beverage Processors Association is hosting, for the fourth time, an Atlantic Canada pavilion at the Americas Food & Beverage Show in Miami. The association has reserved eighteen booths in a very strategic location at the entrance to the show.
The Americas Food & Beverage Show is an excellent opportunity for Atlantic Canadian companies to develop the exciting and growing Latin American market. It is the largest two-way food show in the Western hemisphere with 450 booths. It draws about 6,000 buyers many of whom come to Miami from the Caribbean and Latin America and the Southeastern United States. The show is at the heart of very exciting trillion dollar plus food markets in the Southeastern United States, the Caribbean and Latin America. The market is accessible to food producers in Atlantic Canada via land and sea routes down the coast. It is a significant current market with huge potential for growth.
The Atlantic Food and Beverage Processors Association, Atlantic Canada Opportunities Agency and the Canadian Consulate will be specifically targeting buyers from Brazil and will be assisting them in coming to the show. In addition, the United States' Department of Agriculture works to bring in buyers from the whole region. Agriculture & Agri-Food Canada will again this year be providing a chef and chef’s station to help showcase products and the Atlantic Canada Opportunities Agency and the Canadian Consulate will again be supporting the event by providing critical on-site promotion support.
There are still a few spots left in the pavilion. Registration will be held open until all the spaces are full. For information or to register, please feel free to contact Tonya Norman (709) 729-3641 or Don Newman with the Atlantic Food and Beverage Processors Association at (506) 389-7892.
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Chicago Trade Development Activities
To support these activities, Canadian Manufacturers & Exporters has partnered with Innovation, Trade and Rural Development and Atlantic Canada Opportunities Agency to host a Chicago Market and Private Labeling information session.
Check out this issue’s Export Discovery Series Information Sessions to find out more.
Private Label Initiative, 2011-2012
‘Over the past decade, annual sales of private label products have increased by 40 per cent in supermarkets and by 96 per cent in drug chains.’
For more informative facts on the United States Private Label market, visit the Private Labeling Manufacturers Association.
The Consulate General for Canada in Chicago is leading an initiative for Canadian Private Label manufacturers, as well as those new to private label, interested in exploring the Mid-West Unites States market.
- September - 20-25 qualified companies will be recruited.
- Fall 2011 - Coaching sessions to educate and prepare companies for the market.
- March 2012 (tbc) – Product Showcase event at which companies can meet buyers from several organizations and present their products. During this time companies will also have the opportunity to take part in store tours.
In addition to the Canadian Consulate’s initiative, companies also have the opportunity to attend the Private Label Trade Show, November 13–15, for their own reconnaissance.
For more information, please contact Gillian Chatman at (709) 729-3922.
Trade Development Mission, November 2011
Chicago is at the centre of the commercial and distribution hub of the Tri-State Area of Illinois, Wisconsin, and Missouri. It is a territory with a population of approximately 24.4 million and a combined Gross Domestic Product in excess of US$1.4 trillion.
The Department of Innovation, Business and Rural Development is leading a multi-sector trade development mission to the Chicago market for November 14 – 18 to coincide with the Private Label Trade Show. Export-ready companies in a variety of sectors will have opportunity to explore the business opportunities presented in this market.
For more information, please contact Gillian Chatman at (709) 729-3922.
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2011 International Workboat Show
New Orleans, November 30-December 2
 The Department of Innovation, Business and Rural Development is leading a delegation to the International Workboat Show in New Orleans, November 30-December 30, 2011.
The International Workboat Show is held annually in New Orleans, Louisana, U.S.A. This year the show will be held at the Ernest N. Morial Convention Centre and usually attracts close to 13,000 visitors from 48 states and 42 countries. The department has a 800 sq. ft (booth # 2421) exhibit at the show for local companies to exhibit and display their products and services.
The Workboat Show is North America’s premier trade show for inland and coastal marine operations, with over 1,100 exhibitors from the biggest names in the marine industry. While the show has traditionally focussed on marine services, it has evolved into a marine technology, communications, navigation event with world leaders such as Locheed Martin, L3, Northrop Grumman, Simrad, Raytheon, Furuno, and Sperry exhibiting.
For more information, please contact Darrell O’Neill at (709) 729-0680.
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Natural Products Expo West
Anaheim, California, March 8-11
 Innovation, Business and Rural Development is a partner in organizing an Atlantic Canadian Pavilion at the Natural Products Expo West, in Anaheim, California from March 8-11, 2012.
The Natural Products Expo is the world’s largest natural, organic and healthy products trade show. In 2011, it had more than 53,000 attendees (an estimated 86 % with buying authority) and over 3,000 exhibitors.
Space is limited; recruitment is ongoing and will close mid-October. For more information, please contact Rebecca Hefferton at (709) 729-1629
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Upcoming Trade Development Missions
The department of Innovation, Business and Rural Development is planning to lead multi-sector trade development missions to the following markets in the coming months. If you are interested, please contact the department's trade officers for more information.
Boston, November 1-4
The Boston multi-sector mission is scheduled for November 1-4. For more information, please contact Rebecca Hefferton at (709) 729-1629.
Chicago, November 14 – 18
The Chicago multi-sector mission is scheduled for November 14-18 to coincide with the Private Label Trade Show. For more information, please contact Gillian Chatman at (709) 729-3922.
Ireland,
November 21-25
The Ireland multi-sector mission is scheduled for November 21-25. For more information, please contact Tonya Norman at (709) 729-3641.
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Export Discovery Series Information Sessions:
Chicago Market and Private Label Information Session
Canadian Manufacturers & Exporters, in partnership with Innovation, Business and Rural Development and Atlantic Canada Opportunities Agency, is planning to host an information session to discuss Chicago market and private label opportunities on Thursday, September 22, 2011 at Lester's Farm, 92 Pearltown Road, St. John's.
The session will feature Tom Stephens, of Brand Strategy Consultants in North York, Ontario, a private label expert who will be providing a seminar on private labeling, as well as one-on-one sessions with interested participants in the afternoon.
A full day is being planned with presentations, one-on-one meetings, nutrition breaks and lunch. For additional information, or to register, please contact Lynn Sparkes at (709) 729-2989.
United Kingdom Training: From here to there...
A Workshop on Commercialization & Productivity
This three-day workshop, taking place October 5-7, is designed to assist small to medium-sized businesses in launching a new product, service, or technology and raising awareness of the skills required to export to the United Kingdom.
When good ideas or successful research form the foundation of innovation, no matter how good the idea or well developed the research, it’s critical to know when and how to break into the UK market. That is where the knowledge and experience of experts, who through personal experience have assisted and invested in start-ups, can make a difference to whether a product or idea will reach commercial success in this market.
Topics to be covered:
- Market readiness
- Business plan writing & financing
- Sales without selling
- Have a high growth strategy / resourcing commercialization
- Planning for the long term
Wednesday, October 5 - Friday, October 7
9:00 am – 4:00 pm
Canadian Manufacturers & Exporters (CME)
90 O’Leary Avenue
St. John’s, NL
Cost: $150
For more information, please contact Kelly Day at (709) 729-5680
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Department staff are requesting your feedback!
Is there any additional information you would find beneficial as an experienced, new or prospective exporter? Is there a regular feature you would like to see added? Feel free to let us know.
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Other Trade Development Resources:
Department of Foreign Affairs and International Trade
Trying to find a contact in a specific region?
Looking for market reports for your sector?
Foreign Affairs and International Trade Canada has an extensive range of resources that could help your company in Doing Business Abroad.
For more information, visit DFAIT.
Other Federal Agencies
Export Development Canada (EDC)
Atlantic Canada Opportunities Agency (ACOA)
World Trade Centre Atlantic Canada (WTCAC)
Newfoundland and Labrador Industry Associations
Canadian Manufacturers and Exporters
The Aerospace and Defence Industry Association of Newfoundland and Labrador
Newfoundland Aquaculture Industry Association
Newfoundland and Labrador Association of Technology Industries
Newfoundland and Labrador Environmental Industry Association
Newfoundland and Labrador Organization of Women Entrepreneurs
Newfoundland and Labrador Oil and Gas Industries Association
IBRD Trade Staff
The department's trade officers are here to help with your exporting needs! If there is a market or sector opportunity you are considering, please feel free to contact us.
United States
New England
Rebecca Hefferton
(709) 729-1629
Southeastern United States
Carolann Pollett
(709) 729-4617
Chicago & Mid West
Gillian Chatman
(709) 729-3922
Western Europe
Ireland
Tonya Norman
(709) 729-3641
United Kingdom
Kelly Day
(709) 729-5680
Iceland & Greenland
Rodney Walsh
(709) 729-5412
Latin America/Caribbean
Panama
Susan Vaughan
(709) 729-4435
Brazil
Chris Percy
(709) 729-5632
Asia Pacific
China
Bob Norman
(709) 729-0598
India
Kelly Day
(709) 729-5680
Market Support
John King
(709) 729-1796
Corinne St. Croix
(709) 729-2797
Trade Logistics
Cameron Bodnar
(709) 729-5652
Trade Policy
Tony Grace
(709) 729-5859
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