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Trade Development Highlights...

In early October, the Department of Innovation, Business and Rural Development, with a delegation of 20 companies and organizations, participated in an Atlantic Canadian oil and gas trade mission to Rio de Janeiro, Brazil for the Offshore Technology Conference (OTC) Brasil 2011. This mission was a follow-up to successful ventures in Brazil in 2010, and was designed to assist Atlantic Canadian companies to better understand the business opportunities being generated by the rapid growth of Brazil’s offshore oil and gas sector and how to do business in this market.

A delegation of 20 companies and organizations from the supply and services sector of Atlantic Canada’s offshore technologies industry participated in the mission. The mission provided delegates an opportunity to learn about new technological advances for the offshore technologies sector, to demonstrate Atlantic Canada’s outstanding capabilities in the industry, and to explore key partnerships with Brazil’s leading companies.

Leonard Pecore, President of Genoa Design International Ltd. described the experience as follows:

With careful planning and a commitment to developing relationships, I can see that the market down here can open up to a Canadian company, like ours, that works to gain the trust of the people and the companies they represent. I would encourage other companies to make the investment and visit Brazil. OTC and RIO Oil and Gas are excellent venues to gain introduction.”

In this issue...

Initiatives with opportunities still available:

Upcoming Trade & Export Development initiatives:

Americas Food & Beverage Show
Miami, November 14-15

Contact: Tonya Norman (709) 729-3641

For the fourth time, the Atlantic Food and Beverage Processors Association is hosting an Atlantic Canada pavilion at the Americas Food & Beverage Show in Miami. The Association has reserved 18 booths, strategically located at the show entrance.

Two spaces in the pavilion remain. Registration will remain open until all the spaces are filled.

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Chicago Trade Development Mission
and Private Label Initiative,
Chicago, November 14-18, 2011

Contact: Gillian Chatman, (709) 729-3922

The Department of Innovation, Trade and Rural Development is partnering with Atlantic Canada Opportunities Agency and Canadian Manufacturers & Exporters to lead a multi-sector trade development mission to the Chicago market November 14–18 to coincide with the Private Label Trade Show. Export-ready companies in a variety of sectors will have opportunity to explore the business opportunities presented in this market.

The Consulate General for Canada in Chicago is currently recruiting for a value-added private label initiative that will include training during fall 2011 and a buyers’ reception during spring 2012 (dates to be confirmed). Spaces are limited.

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Ireland Trade Development Mission
Dublin, November 21-25

Contact: Tonya Norman, (709) 729-3641

The Department of Innovation, Business and Rural Development is leading a multi-sector mission to Ireland November 21-25.  Recruitment is ongoing but space is limited.

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2011 International Workboat Show
New Orleans, LA, November 30-December 2

Contact: Darrell O’Neill, (709) 729-0680

The Department of Innovation, Business and Rural Development is leading a delegation to the International Workboat Show in New Orleans, November 30-December 2, 2011. Recruitment is ongoing, but limited space remains.

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Natural Products Expo West
Anaheim, CA, March 8-11

Contact: Rebecca Hefferton, (709) 729-1629

The Department of Innovation, Trade and Rural Development is participating in an Canadian Atlantic Canadian Pavilion at Natural Products Expo West, in Anaheim, California from March 8-11, 2012.

The Natural Products Expo is the world’s largest natural, organic and healthy products trade show. The 2010 event attracted more than 53,000 attendees (an estimated 86% with buying authority) and over 3,000 exhibitors.

Recruitment is ongoing but space is limited.

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Supplier Diversity Trade Mission
Fort Lauderdale, FL
November 29 – December 2, 2011

Contact: Carolann Pollett, (709) 729-4671

Want to do business in Florida?

The Newfoundland and Labrador Organization of Women Entrepreneurs (NLOWE) is seeking expressions of interest from women business owners to participate in a trade mission to Fort Lauderdale, FL, from November 29 – December 2, 2011.

Eligible businesses are those at least 51% owned, managed and controlled by a woman or women, and interested in selling business-to-business.

Applications are now being accepted; however, limited space is available.

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MAST Americas 2011
Washington DC, November 14-16

Contact: Neil Gall, (709) 729-482

MAST Americas 2011 will be the second United States-based (and eighth overall) conference and exhibition in the renowned MAST (Maritime Systems & Technology) series. 

Organized by a team of government, research and development, and academic decision makers, MAST Americas unites the major global shareholders in maritime security and defense to discuss and debate maritime capabilities and concepts, evaluate future and state-of-the-art enabling technologies, and develop international partnerships.

MAST Americas attracts a diverse audience including military planners, capability managers, chiefs of staff, end users, policy makers, procurement executives, naval and defense attachés, ambassadors to senior engineers, technical directors, and scientists.

MAST Americas 2011 will take place Marriott Wardman Park, Washington, DC from November 14-16, 2011. Recruitment for this event is currently underway.

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Call for Expressions of Interest
Trade Mission to Panama
Panama City, February, 2012

Contact: Susan Vaughan, (709) 729-4435

Following successful pan-Atlantic missions to Panama in recent years, the Department of Innovation, Business and Rural Development is currently coordinating a new multi-sector Atlantic Canadian trade development mission for February 2012. This mission is open to all exporting or export-ready companies.

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Oceanology International
London, United Kingdom, March 13-15, 2012

Contact: Darrell O’Neil, (709) 729-0680

The Department of Innovation, Business and Rural Development is partnering to organize an Atlantic Canadian Pavilion at Oceanology International 2012 in London, United Kingdom. 

Oceanology International is the world's largest marine science and ocean technology exhibition, attracting an international audience of policy makers, industrialists, government representatives, decision makers, researchers, directors, managers, and manufacturers involved in every aspect of the ocean technology industry.

Newfoundland and Labrador ocean technology firms are encouraged to confirm their attendance as soon as possible as there are only 16 spaces in the pavilion.

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Your feedback is requested! 

Is there additional information you would find beneficial as an experienced, new or prospective exporter? Is there a regular feature you would like to see added? Please let us know.

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Department of Innovation, Business and Rural Development

October 2011

News Releases

2011-10-03 - Atlantic Canadian Offshore Industry Businesses Head to Brazil

2011-10-03 - (DFAIT) - Trade with Asia Key to Canada’s Long-term Prosperity and Growth, Says International Trade Minister Ed Fast

2011-10-02 - (DFAIT) - Minister Fast Announces Trade and Investment Framework that will Deepen Canada’s Ties with Southeast Asia

2011-09-30 - (DFAIT) - Canada Signs Historic Anti-Counterfeiting Trade Agreement

2011-09-14 - (DFAIT) - Minister Fast Says a Canada-EU Agreement Will Boost Atlantic Canada’s Economy

2011-09-14 - (DFAIT) - Statement by International Trade Minister Ed Fast on the American Jobs Act

2011-09-09 - (DFAIT) - Statement by International Trade Minister Ed Fast Following a Meeting with Federation of Canadian Municipalities

2011-09-08 - Provincial Government Provides Special Project Order for Hebron

2011-08-29 - (DFAIT) - Minister Baird Marks Next Step in Making Trade and Travel over Canada-U.S. Border Easier

2011-08-18 - (DFAIT) - Minister Fast Highlights Harper Government’s Support for Canada’s World-Class Aerospace and Defence Sectors

2011-08-17 - (DFAIT) - Closer Canada-China Economic Ties a Harper Government Priority

2011-08-16 - (DFAIT) - Minister Fast Highlights Benefits Generated by Canada’s Ambitious Free Trade Plan

2011-08-15 - (DFAIT) - Minister Baird Strengthens Ties with Mexico

2011-08-15 - (DFAIT) - Canada-Colombia Free Trade Agreement Comes into Force

2011-08-11 - (DFAIT) - Government of Canada Opens Consulate in Republic of Georgia

2011-07-25 - (Health Canada) - Harper Government Takes Action to Protect Children from Dangerous Products

All IBRD news releases

All DFAIT news releases

Program Spotlight

The Department of Innovation, Business and Rural Development has recently introduced three funding programs to enable businesses and organizations enhance innovation-related activities. These programs include:

  • Technology Utilization Program
  • Innovate and Demonstrate Program
  • Global Travel Program
  • Applications for the Technology Utilization Program and the Innovate and Demonstrate Program are being accepted until November 30, 2011, and applications for the Global Travel Program are being accepted on an ongoing basis.

    For more information on this and the department’s other programs and services, visit the department's website

    Export Insight of the Month

    Health Canada Information Session on the Canada Consumer Product Safety Act (CCPSA)

    Manufacturers, importers, distributors, and retailers are invited to attend a FREE information session to learn about this new legislation.

    The St. John’s session is being held on October 24 at the Capital Hotel from 9:00 to 11:30 a.m.

    Visit the CCPSA website for more information, or to register call 1-866-662-0666 or email Atlantic.Prodsafe@hc-sc.gc.ca.

    Department of Foreign Affairs and International Trade

    Trying to find a contact in a specific region?

    Looking for market reports for your sector?

    Foreign Affairs and International Trade Canada has an extensive range of resources that could help your company in Doing Business Abroad.

    For more information, visit DFAIT.

    Other Federal Agencies

    Export Development Canada  (EDC)

    Atlantic Canada Opportunities Agency  (ACOA)

    World Trade Centre Atlantic Canada (WTCAC)

    Newfoundland and Labrador Industry Associations

    Canadian Manufacturers and Exporters

    The Aerospace and Defence Industry Association of Newfoundland and Labrador

    Newfoundland Aquaculture Industry Association

    Newfoundland and Labrador Association of Technology Industries

    Newfoundland and Labrador Environmental Industry Association

    Newfoundland and Labrador Organization of Women Entrepreneurs

    Newfoundland and Labrador Oil and Gas Industries Association

    IBRD Trade Staff

    The department's trade officers are here to help with your exporting needs! If there is a market or sector opportunity you are considering, please feel free to contact us.

    United States

    New England
    Rebecca Hefferton
    (709) 729-1629

    Southeastern United States
    Carolann Pollett
    (709) 729-4617

    Chicago & Mid West
    Gillian Chatman
    (709) 729-3922

    Western Europe

    United Kingdom & Ireland
    Tonya Norman
    (709) 729-3641

    Kelly Day
    (709) 729-5680

    Bradley Thorne
    (709) 729-5632

    Latin America/Caribbean

    Susan Vaughan
    (709) 729-4435

    Chris Percy
    (709) 729-5632

    Asia Pacific

    Bob Norman
    (709) 729-0598

    Kelly Day
    (709) 729-5680

    Market Support

    John King
    (709) 729-1796

    Corinne St. Croix
    (709) 729-2797

    Trade Policy

    Tony Grace
    (709) 729-5859

    TradeWaves is a monthly newsletter from the Department of Innovation, Business and Rural Development, which provides you with up-to-date information on trade development missions, trade shows, training opportunities, research, information sessions, and many more exciting opportunities and resources.

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    Government of Newfoundland and Labrador
    Innovation, Business and Rural Development
    P.O. Box 8700, St. John's, NL, A1B 4J6


    1 (800) 569-2299

    Copyright © 2011 Government of Newfoundland and Labrador. All rights reserved.