New Department, Business as Usual
Since the last edition of TradeWaves, the Department of Innovation, Business and Rural Development has been created. The creation of this new department aligns functions of the former Departments of Innovation, Trade and Rural Development and Business to build a department that can more effectively advance economic and business activity in Newfoundland and Labrador.
While the name reflects change, the mission has not wavered. Our focus remains on working with you, our partners, to strengthen Newfoundland and Labrador’s business community. We are in the early days of this new department but are committed to business as usual. There will be no direct impact on the delivery of programs and services and staff will continue to remain focused on high-quality service delivery.
In this issue...
Upcoming Trade & Export Development initiatives:
Initiatives with opportunities still available:
 2011 International Workboat Show
New Orleans, Louisiana, November 30-December 2 - Natural Products Expo West
Anaheim, California, March 8-11, 2012
 Supplier Diversity Trade Mission
Fort Lauderdale, Florida, November 30 – December 2, 2011 Call for Expressions of Interest - Trade Mission to Panama
Panama City, Panama,
February 2012 Oceanology International
London, United Kingdom, March 13-15, 2012
Opportunities in the Middle East: An Irish Canadian Partnership
Contact: Tonya Norman, (709) 729-3641.
The Canadian Embassy in Dublin and Enterprise Ireland suggest that opportunities exist for Canadian consulting engineering companies with an interest in the Middle East to partner/joint venture with similarly specialized Irish firms with offices both in Ireland and the Middle East.
Sectors of specific interest include petrochemicals, oil and gas, mining, environmental cleaning, prisons and hospitals.
In support of this and in anticipation of future related projects, the embassy and Enterprise Ireland are seeking to build a short list of companies operating within the above areas of expertise, interested in partnering with Irish firms to undertake projects in the Middle East.
To get your company on the short list, or for more information please contact Tonya Norman at (709) 729-3641.
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Trade Links:
Helping Youth Businesses Grow Beyond the Local Market
Contact: Chris Percy, (709) 729-5632.
Community Business Development Corporations, in conjunction with Department of Innovation, Business and Rural Development, and Atlantic Canada Opportunities Agency, are working with youth businesses to help them grow beyond their local markets.
Trade Links…
- is a hands-on program that is focused on working one-on-one with a small group of youth business owners who have the capability to expand and be sustainable.
- will work with economic development organizations in Newfoundland and Labrador to identify potential exporting youth businesses.
- goal is to help youth businesses expand beyond their borders.
- will benefit the businesses and the communities in which they operate.
- will contribute to entrepreneurship; the cornerstone of Newfoundland and Labrador’s economy.
How does it work?
Utilizing the Department of Innovation, Business and Rural Development’s Beyond Your Backyard – Export Readiness Program, successful applicants will complete an export diagnostic assessment that will identify the company’s overall export preparedness. Next, participants will have a training program designed specifically for them and their business. Then, the training will be provided in a manner that benefits the entrepreneur and the business. In addition to training, participants will gain access to export specialists and mentors chosen to provide guidance and direction.
To be eligible, businesses must:
- be 51% owned by someone 35 years or younger;
- have a well-developed business plan;
- have been in operation for at least three years;
- have at least one employee;
- be profitable;
- be committed to 100% attendance;
- willing to develop a growth strategy; and
- be in good standing with the Governments of Newfoundland and Labrador and Canada.
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Partnership Opportunity with SIFE Memorial
Transcontinental Market Research (TCMR) is a not-for-profit project of Memorial University’s Student organization, SIFE. Through this program, senior business students studying abroad with Newfoundland and Labrador companies can avail of international market research. TCMR provides an opportunity for local businesses to have an on-the-ground presence in foreign markets for four months. At the end of the semester, clients receive market intelligence and recommendations on opportunities for that market. This year’s locations are: England, Germany, Hong Kong, and New Zealand.
To register for the Transcontinental Market Research Program, companies pay a fee of $500, which covers expenses up to $500.
Since 2006, the program has been successful in producing 44 projects and continues to expand its offerings to help Newfoundland and Labrador businesses build a presence overseas.
Interested companies can contact David de Visser at (709) 864-8986.
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2011 International Workboat Show
New Orleans, LA, November 30-December 2
Contact: Darrell O’Neill, (709) 729-0680
 The Department of Innovation, Business and Rural Development is leading a delegation to the International Workboat Show in New Orleans, November 30-December 2, 2011. Recruitment is ongoing, but limited space remains.
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Natural Products Expo West
Anaheim, CA, March 8-11
Contact: Rebecca Hefferton, (709) 729-1629
 The Department of Innovation, Business and Rural Development is participating in an Canadian Atlantic Canadian Pavilion at Natural Products Expo West, in Anaheim, California from March 8-11, 2012.
The Natural Products Expo is the world’s largest natural, organic and healthy products trade show. The 2010 event attracted more than 53,000 attendees (an estimated 86% with buying authority) and over 3,000 exhibitors.
Recruitment is ongoing but space is limited.
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Supplier Diversity Trade Mission
Fort Lauderdale, FL
November 29 – December 2, 2011
Contact: Carolann Pollett, (709) 729-4671
Want to do business in Florida?
The Newfoundland and Labrador Organization of Women Entrepreneurs (NLOWE) is seeking expressions of interest from women business owners to participate in a trade mission to Fort Lauderdale, FL, from November 29 – December 2, 2011.
Eligible businesses are those at least 51% owned, managed and controlled by a woman or women, and interested in selling business-to-business.
Applications are now being accepted; however, limited space is available.
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Call for Expressions of Interest
Trade Mission to Panama
Panama City, February 2012
Contact: Susan Vaughan, (709) 729-4435
Following successful pan-Atlantic missions to Panama in recent years, the Department of Innovation, Business and Rural Development is currently coordinating a new multi-sector Atlantic Canadian trade development mission for February 2012. This mission is open to all exporting or export-ready companies.
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Oceanology International
London, United Kingdom, March 13-15, 2012
Contact: Darrell O’Neil, (709) 729-0680
 The Department of Innovation, Business and Rural Development is partnering to organize an Atlantic Canadian Pavilion at Oceanology International 2012 in London, United Kingdom.
Oceanology International is the world's largest marine science and ocean technology exhibition, attracting an international audience of policy makers, industrialists, government representatives, decision makers, researchers, directors, managers, and manufacturers involved in every aspect of the ocean technology industry.
Newfoundland and Labrador ocean technology firms are encouraged to confirm their attendance as soon as possible as there are only 16 spaces in the pavilion.
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Your feedback is requested!
Is there additional information you would find beneficial as an experienced, new or prospective exporter? Is there a regular feature you would like to see added? Please let us know.
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November 2011
News Releases
2011-10-21 - Atlantic Provinces Work Together to Enhance Online Promotion of Seafood
2011-10-20 - (DFAIT) - Canada and European Union Wrap Up Ninth Round of Historic Free Trade Negotiations
2011-10-18 - (DFAIT) - International Trade Minister Ed Fast Visits Washington to Promote Vital Importance of Canada-U.S. Trade and Defend Canadian Interests
2011-10-17 - Co-operating for Economic Gain
2011-10-14 - (DFAIT) - Minister Ed Fast Wraps Up Successful Six-City Trade Visit to China
2011-10-14 - (DFAIT) - Canada's Exports to China, Including High-Quality Natural Resources, Increasing Thanks to Asia-Pacific Gateway and Corridor Initiative
2011-10-14 - Small Business is Big Business in Newfoundland and Labrador
2011-10-13 - Ocean Week Highlights Local Sector
2011-10-13 - (DFAIT) - Stronger Ties with World's Best and Brightest in Priority Markets: Goal of International Education Strategy
2011-10-11 - (DFAIT) - Canada Welcomes First Round of Free Trade Negotiations with Morocco
All IBRD news releases
All DFAIT news releases
Program Spotlight
The Supplier Development Program promotes the growth and development of small and medium-sized enterprises within the province. This program helps Newfoundland and Labrador firms supply quality goods and services at competitive costs to public and private sector entities in local, national and international markets.
The Department of Innovation, Business and Rural Development collaborates with public sector entities, industry associations and private sector companies to help local firms identify potential buyers for their products and services, navigate and interpret the procurement process, access supply opportunities, and establish mutually beneficial vendor-buyer partnerships.
For more information on this and the department’s other programs and services, visit the department's website.
Export Insight of the Month
When conducting business internationally, it is essential to know how other cultures and markets do business.
ExecutivePlanet.com is a free online resource that provides valuable tips on etiquette, customs and protocol for doing business worldwide. You can search for specific information, or browse countries listed in their ‘Essential business culture guides for the international traveler’.
Executive Planet can help you be prepared!
Department of Foreign Affairs and International Trade
Trying to find a contact in a specific region?
Looking for market reports for your sector?
Foreign Affairs and International Trade Canada has an extensive range of resources that could help your company in Doing Business Abroad.
For more information, visit DFAIT.
Newfoundland and Labrador Industry Associations
Canadian Manufacturers and Exporters
The Aerospace and Defence Industry Association of Newfoundland and Labrador
Newfoundland Aquaculture Industry Association
Newfoundland and Labrador Association of Technology Industries
Newfoundland and Labrador Environmental Industry Association
Newfoundland and Labrador Organization of Women Entrepreneurs
Newfoundland and Labrador Oil and Gas Industries Association
IBRD Trade Staff
The department's trade officers are here to help with your exporting needs! If there is a market or sector opportunity you are considering, please feel free to contact us.
United States
New England
Rebecca Hefferton
(709) 729-1629
Southeastern United States
Carolann Pollett
(709) 729-4617
Chicago & Mid West
Gillian Chatman
(709) 729-3922
Western Europe
United Kingdom & Ireland
Tonya Norman
(709) 729-3641
Iceland
Kelly Day
(709) 729-5680
Greenland
Bradley Thorne
(709) 729-5632
Latin America/Caribbean
Panama
Susan Vaughan
(709) 729-4435
Brazil
Chris Percy
(709) 729-5632
Asia Pacific
China
Bob Norman
(709) 729-0598
India
Kelly Day
(709) 729-5680
Market Support
John King
(709) 729-1796
Corinne St. Croix
(709) 729-2797
Trade Policy
Tony Grace
(709) 729-5859
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