Trade Development Highlight...
Missions update: Boston, Chicago, Ireland and the United Kingdom.
It's been a busy spring so far for the Department of Innovation Trade and Rural Development (IBRD), with four trade development missions to Boston, Chicago, Ireland and the United Kingdom. Companies from throughout the province participated in the missions. They came from a variety of sectors, and ranged from new to experienced exporters. The missions provided business matchmaking, and in some cases, also involved trade show participation. All participants found the mission to be productive, informative, and extremely valuable.
Boston, Chicago, Ireland and the UK are priority markets for IBRD and trade development work in these markets is ongoing.
If you are interested in learning more about these markets, please contact the department’s trade officers. We look forward to hearing from you.
In this issue...
Upcoming Trade & Export Development Initiatives
CANSEC 2011, Ottawa, June 1-2.
Register Now! The 4th Annual SEUS-CP Alliance, June 12-14.
Paris International Air Show, Paris, France, June 20-26.
Bio 2011, Washington, DC, June 28-30.
Atlantic Canada Oil & Gas/Oceans Trade Mission to Brazil Rio, Brazil, October 3-6.
ANUGA 2011, Cologne, Germany, October 8-12.
Grocery Innovations, Toronto, October 24-25.
Expressions of Interest:
Boston Trade Mission Fall 2011
Opportunity India (TBD)
Conferences/Seminars/Learning & Development
Traditional & Emerging Markets
The Department of Innovation, Business and Rural Development continues to focus on priority markets such as New England, Southeastern and Midwestern United States, Ireland, Panama, Iceland and Greenland.
New markets being explored include the United Kingdom, Brazil, China and India.
Did you know…
- Chicago has the largest water/waste treatment centre in the world, which is slowly retrofitting and looking for green opportunities.
- According to Export Development Canada, Petrobras, Brazil’s largest oil and gas company, is expected to invest US$50 billion in exploration, production, gas pipelines and petrochemicals by 2010. This is taking place in Brazil, neighbouring South American countries, the Gulf of Mexico and Africa. The company is also expected to modernize existing refineries and build one to two new ones.
- India’s aviation industry is one of the fastest growing in the world. The sector will require not only new aircraft and avionics but also much-expanded maintenance and overhaul facilities.
Please contact the department's trade officers for more information on these exciting markets.
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CANSEC 2011, Ottawa, June 1-2
CANSEC, Canada's foremost defence and security technology showcase, is taking place in Ottawa from June 1-2 at Lansdowne Park.
The annual feature showcase of the Canadian Association of Defence and Security Industries is a two day event featuring product presentations and capability displays by Canada's leading edge defence and security companies. CANSEC targets a wide audience of customers that includes government agencies and departments with an interest in security, public safety, risk mitigation, threat response and emergency planning.
The Atlantic Alliance of Aerospace and Defence Industry Associations is exhibiting at CANSEC on behalf of its member associations.
If you are considering attending and would like more information, please contact Eugene Trickett at (709) 729-2367.
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Register Now!
SEUS-CP Conference and B2B Mission
Fredericton, June 12-14, 2011
The 4th Annual Southeastern United States – Canadian Provinces Alliance Conference will be held June 12–14, 2011, in Fredericton, New Brunswick.
Are you ready to do business in the United States? The SEUS Market (Alabama, Georgia, Mississippi, North Carolina, South Carolina and Tennessee) has a population of 37.7 million people, 3.5 million more than the entire population of Canada. The potential customer base is broad and varied. Clean and renewable energy, aerospace, bio & life sciences, advanced manufacturing, oil & gas and distribution & logistics are just a few of the emerging sectors that are fueling the growth of the area.
“SEUS-CP was one of the best conferences that I have attended. I made some GREAT contacts there. I also found the exhibit booths VERY helpful.” Louis Circeo, Georgia Tech Research Institute, GA
Who should attend: innovative businesses, researchers and organizations in these industries:
- Advanced Manufacturing:
- advanced materials research • supply chain and logistics • aerospace and defense manufacturing • alternative/renewable energy products • green building products •value-added food
- Clean Tech:
- bio and green technologies • green building bio manufacturing • environmental products and services • R&D energy • alternative/renewable energy research, products and services
- Information & Communication Technologies:
- advanced training technologies • security and defense technologies • supply chain logistics • business analytics • simulation • health technologies • GIS
For more information on this opportunity please visit www.seuscp.com or contact Carolann Pollett at (709) 729-4617.
The SEUS-CP is a strategic partnership to promote trade and investment opportunities between and among its member states (Alabama, Georgia, Mississippi, North Carolina, South Carolina and Tennessee) and member provinces (Manitoba, New Brunswick, Newfoundland and Labrador, Nova Scotia, Ontario, Prince Edward Island and Quebec).
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Paris International Air Show
June 20-26, 2011

The Atlantic Alliance of Aerospace and Defence Industry Associations in partnership with ACOA is leading an Atlantic Canada Mission to the Paris International Air Show, June 20-26, Le Bourget, France.
The Paris International Air Show is the world’s largest international showcase for aerospace equipment and technology. In 2009, the event attracted approximately 2,000 exhibitors from 46 countries, with trade attendance reaching nearly 140,000. This event provides access to leading commercial and defence contractors, as well as prime contractors responsible for developing bid teams for major crown procurements and significant opportunities around industrial regional benefits.
If you are considering attending and would like more information, please contact Eugene Trickett at (709) 729-2367.
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Bio 2011 in Washington, DC
June 28-30, 2011
The Atlantic Provinces, with funding through the International Business Development Agreement, are planning an Atlantic Canadian Pavilion at Bio 2011, taking place in Washington, DC, June 28-30, 2011.
BIO International Convention is the largest biotechnology event in the world and attracts the biggest names in biotech, offers key networking and partnering opportunities, and provides insights and information on the major trends affecting the industry.
The convention will bring together life science professionals to learn about future opportunities, seek out new collaborations, exhibit their innovations, license and acquire new technologies, investment prospecting and offering, and explore the technological, societal and economic impact that biotechnology has on society.
If you are considering attending and would like more information, please contact Kirk Youden at (709) 729-0695.
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Atlantic Canada Oil & Gas Trade Mission to Rio de Janeiro,
Brazil
October 3 - 6, 2011
The Atlantic Canada Opportunities Agency (ACOA), in partnership with Provincial Governments across Atlantic Canada, is gauging interest in a trade mission to Brazil, from October 3-7, 2011.
This potential Atlantic Canada-wide mission is a follow-up to successful ventures in Brazil in 2010. The mission will be designed to assist Atlantic Canadian companies to better understand the business opportunities being generated by the rapid growth of Brazil’s offshore oil and gas sector and how to do business in this market.
The proposed mission will coincide with the inaugural Offshore Technologies Conference (OTC) Brasil, an international oil and gas exhibition and conference to be held in Rio de Janeiro from October 4 - 6, 2011.
More information on OTC Brazil can be found at the official website.
The mission program is expected to include:
- An Atlantic Canada Booth at OTC Brasil;
- One-on-one business meetings arranged by knowledgeable and experienced matchmaker;
- Group business meetings;
- In-market receptions and networking opportunities;
- Information sessions on business practices in Brazil;
- Hotel Block Booking (participants responsible for their own accommodation costs and flights);
- Transportation from the hotel to exhibition site, and return, each day.
A travel Visa is required for all Canadians entering Brazil – advice on preparing the required documents, which are processed at the Consulate-General of Brazil in Montreal, Quebec, for residents of New Brunswick, Prince Edward Island, Nova Scotia and Newfoundland and Labrador, will be available from mission organizers.
The mission is limited to 12 companies in total due to matchmaking and hotel limitations.
For more information, or to register your interest, please contact Christopher Percy at (709) 729-5632.
Please indicate your interest in participating in this mission by Friday, May 20, 2011. Back to top
ANUGA 2011 – Cologne, Germany
October 8 - 12, 2011
ANUGA is the largest food and beverage trade show in the world. With 10 trade shows under one roof, ANUGA is considered to be the venue for all the latest trends and themes. Over 6,500 exhibitors and approximately 150,000 trade visitors come to experience ANUGA.
Agriculture and Agri-Food Canada (AAFC) is hosting a Canadian Pavilion at ANUGA 2011, October 8-12, 2011. Canadian food and beverage companies have the opportunity to register as an exhibitor within the Pavilion or as part of the walkers program. For more information about AAFC’s program, please visit its website.
The Department of Innovation, Business and Rural Development is exploring the possibility of taking part in AAFC’s program and welcomes expressions of interest from local companies also interested in ANUGA and the European market.
For more information, please contact Tonya Norman at (709) 729-3641. Back to top
Grocery Innovations Trade Show, Toronto
October 24 - 25, 2011
The Department of Innovation, Business and Rural Development is organizing a Newfoundland and Labrador Pavilion at the Grocery Innovations Show in Toronto from October 24-25, 2011.
Grocery Innovations Canada, presented by the Canadian Federation of Independent Grocers, is the largest event dedicated to the Canadian grocery industry. Approximately, 1500 buyers from North America visit the show, including brokers, wholesalers, and foodservice buyers.
The department is currently recruiting food and beverage companies to exhibit at the show or walk to learn more about the industry and trends. Space may be limited.
For more information or to express interest in applying, please contact Deborah Guillemette at (709) 729-1943.
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Expressions of Interest:
Boston Trade Mission Fall 2011,
Feat. Angel Investment Opportunities Session
The next IBRD-led trade mission to Boston is scheduled for fall 2011.
Should ample interest exist among mission participants, an angel investment information session may be offered during the trade mission in partnership with the New England Canada Business Council.
The Boston area features the second largest source of angel investment financing in the United States.
For more information, please contact Rebecca Hefferton at (709) 729-1629.
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Opportunity India
Did you know that India is ranked 4th among the top 10 economies of the world and is set to
be world’s largest economy by 2050?
According to the Department of Foreign Affairs and International Trade (DFAIT), India’s infrastructure needs alone are estimated at $1 trillion over the next five years. High demand exists for technology and know-how in several sectors, including: agriculture/agri-food, environment (including clean energy), ICT, life sciences, biotechnology and education.
If you are interested in exploring this market, we’d like to hear from you. Please contact Kelly Day at (709) 729-5680.
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UPDATE:
United States Market Information Session
St. John's, June 2, 2011
The Department of Innovation, Trade and Rural Development is partnering with Atlantic Canada Opportunities Agency and the Department of Foreign Affairs and International Trade (DFAIT) to deliver a United States Market Information Session on Thursday, June 2 at Bally Haly Golf and Curling Club in St. John’s.
The session will feature market overview presentations from representatives from the Consulate General of Canada in Chicago and Consulate General of Canada in Miami. A full day is being planned with presentations, one-on-one meetings, nutrition breaks and lunch.
For additional information, or to register, please contact Corinne St. Croix at (709) 729-2797.
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CanadExport – Trade News and Events
CanadExport is the official e-magazine of the Canadian Trade Commissioner Service. For trade news, events and webinars or to subscribe to the CanadExport e-newsletter, please visit the CanadExport website.
The following are international trade events promoted in this months issue:
- National Agricultural Fieldays - Hamilton, New Zealand, June 15-18, 2011 (agriculture, food & beverages)
- Syrian Medicare Conference and Exhibition – Damascus, Syria, June 20-24, 2011 (health industries)
- Green Expo - Kingston, Jamaica, June 10-12, 2011 (environmental industries)
- European Biomass Conference and Exhibition - Berlin, Germany, June 6-9, 2011 (alternative energy/environmental industries)
- Brazil Offshore Conference and Exhibition – Macae, Brazil, June 14-17, 2011 (oil & gas)
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Department staff are requesting your feedback!
Is there any additional information you would find beneficial as an experienced, new or prospective exporter? Is the a regular featuere you'd like to see added? Feel free to let us know.
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May 2011
News Releases
2011-05-04 - Local Company to Navigate Waters to International Markets
2011-04-21 - Giving Graduates and Businesses an Advantage
2011-04-19 - Business and Innovation Investments Enhance Road to Prosperity for Newfoundland and Labrador
2011-04-13 - Ministerial Statement - Cluster Development Helping Companies Become More Competitive
2011-04-11 - (DFAIT) - Canada to Participate in Meetings of Contact Group on Lybia and NATO Foreign Ministers
2011-04-07 - Ministerial Statement -Program Helps Business Address Expansion and New Growth Opportunities
2011-04-05 - Ministerial Statement - Investments in Workforce Improve Productivity and Competitiveness
All IBRD news releases
All DFAIT news releases
Program Spotlight
The Business Networks Program enables Newfoundland and Labrador companies to work cooperatively to enhance their export potential and to accomplish what an individual business may not be able to accomplish alone. Financial assistance is available to create new business networks or for existing business networks to participate in activities related to export development.
For information on the department's other programs and services, please visit the IBRD website.
Export Insight of the Month
Companies are becoming more focused on the environmental and social footprint of their products. The world’s largest retailer, WalMart, is following suit.
‘Shoppers expect the tags on Wal-Mart items to have rock-bottom prices. In the future they may also have information about the product’s carbon footprint, the gallons of water used to create it, and the air pollution left in its wake.’
To read this article in full please visit, The New York Times online.
Department of Foreign Affairs and International Trade
Trying to find a contact in a specific region?
Looking for market reports for your sector?
Foreign Affairs and International Trade Canada has an extensive range of resources that could help your company in Doing Business Abroad.
For more information, visit DFAIT.
Other Federal Agencies
Export Development Canada (EDC)
Atlantic Canada Opportunities Agency (ACOA)
World Trade Centre Atlantic Canada (WTCAC)
Newfoundland and Labrador Industry Associations
Canadian Manufacturers and Exporters (CME)
The Aerospace and Defence Industry Association of Newfoundland and Labrador (ADIANL)
Newfoundland Aquaculture Industry Association (NAIA)
Newfoundland and Labrador Association of Technology Industries (NATI)
Newfoundland and Labrador Environmental Industry Association (NEIA)
Newfoundland and Labrador Organization of Women Entrepreneurs (NLOWE)
Newfoundland and Labrador Oil and Gas Industries Association (NOIA)
IBRD Trade Staff
Our trade officers are here to help with your exporting needs! If there is a market or sector opportunity you are considering, please feel free to contact us.
United States
New England
Rebecca Hefferton
(709) 729-1629
Southeastern U.S. (SEUS)
Carolann Pollett
(709) 729-4617
Chicago & Mid West
Gillian Chatman
(709) 729-3922
Western Europe
Ireland
Tonya Norman
(709) 729-3641
United Kingdom
Kelly Day
(709) 729-5680
Iceland & Greenland
Rodney Walsh
(709) 729-5412
Latin America/Caribbean
Panama
Susan Vaughan
(709) 729-4435
Brazil
Chris Percy
(709) 729-5632
Asia Pacific
China
Bob Norman
(709) 729-0598
India
Kelly Day
(709) 729-5680
Market Support
John King
(709) 729-1796
Corinne Connors
(709) 729-2797
Trade Logistics
Cameron Bodnar
(709) 729-5652
Trade Policy
Tony Grace
(709) 729-5859
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