Welcome!
The monthly TradeWaves newsletter provides you with up-to-date information on trade development missions, tradeshows, training opportunities, research, information sessions, and many more exciting opportunities and resources.
Trade Development Highlight...
From January 29 – February 5, 2011 an Atlantic Canada trade mission of 10 companies travelled to Panama City to explore export opportunities related to the Panama Canal expansion and related projects. During the mission, company delegates participated in guided site visits and one-on-one meetings with potential business partners, suppliers and distributors in Panama City and surrounding areas. Representatives also benefited from a variety of networking events, including a breakfast session hosted by Export Development Canada, and a reception hosted by the Canadian Ambassador to Panama.
This mission, supported by the International Business Development Agreement, builds on the success of previous missions to the region.
In this issue...
Upcoming Trade & Export Development Initiatives
SIAL Canada, Toronto, May 11 – 13.
OceanTech Expo, Newport, Rhode Island, May 17-19.
AllEnergy Conference & Trade Show, Aberdeen, Scotland, May 18-19.
Futurallia 2011, Kansas City, Missouri, May 18-20.
Register Now! The 4th Annual SEUS//CP Alliance, June 12-14.
Brazil Trade Development Mission, June (date TBC).
Bio 2011, Washington, D.C., June 28-30.
Conferences/Seminars/Learning & Development
The Canadian Innovation Conversation, St. John's, March 23.
National Buyer Seller Forum, Edmonton, March 29-31.
NLOWE Conference, Corner Brook, March 30 – 31.
US Market Info Session, St. John’s, April 8.
Technology Growth Initiative (TGI) Business Bootcamp, April 27.
CanadExport Trade News and Events, (various dates)
Traditional & Emerging Markets
The department continues to focus its attention on such priority markets as New England, Southeastern and Midwestern United States, Ireland, Panama, Iceland and Greenland.
New markets being explored include the United Kingdom, Brazil, China and India.
Did you know…
- India is developing its coastal ports and supporting infrastructure on a massive scale as it is fundamental to the nation’s continued economic growth. Combined with the increased demand for maritime and port security following the terrorist attacks in Mumbai in 2008. This presents significant business opportunities for companies in this industry segment.
- The Chicago Metro Area is a US$521 billion economy, which is larger than the GDPs of Indonesia, Switzerland, and Turkey.
- 120 Canadian-owned companies employ 22,421 people in 563 locations in Massachusetts.
- Iceland’s clean energy, marine resources, strong infrastructure and well-educated workforce, provide a firm basis to overcome the current economic difficulties and implement necessary reforms, according to the Icelandic Government Information Centre.
- Brazil will be hosting the World Cup in 2012 and will spend $15 billion to upgrade infrastructure, accommodations and transportation.
Please contact the department's trade officers for more information on these exciting markets.
Back to top
Upcoming Trade & Export Development Initiatives
Whether you are a new exporter interested in exporting a product or service or an experienced exporter looking to expand your reach to new markets, you may be interested in upcoming trade related initiatives. See below for more information.
Back to top
SIAL Canada, Toronto
May 11 - 13, 2011
SIAL Canada is an international tradeshow dedicated to food industry professionals and targets the North American market.
The Atlantic Provinces, with funding through the International Business Development Agreement, are planning an Atlantic Canadian Pavilion at SIAL Canada, taking place in Toronto, May 11 - 13, 2011.
For more information or to express interest in this mission, please contact Tonya Norman at (709) 729-3641.
Back to top
OceanTech Expo Trade Show
Newport Rhode Island, May 17-19, 2011
The Department of Innovation, Trade and Rural Development is leading a mission to attend the OceanTech Expo trade show and conference in Newport, Rhode Island, May 17-19, 2011.
OceanTech Expo is an exhibitor-focused event, featuring a waterfront location and live on-the-water demonstrations. The event spotlights sensor technology, underwater vehicles and marine communications.
For additional information, please contact Shelly Petten at (709) 729-4208.
Back to top
All-Energy Conference & Trade Show
Aberdeen, Scotland, May 18-19, 2011
All-Energy is Europe’s largest renewable energy event. Held in Aberdeen, All-Energy is a conference and trade show focusing on all aspects of the burgeoning renewable energy sector: wind (onshore and offshore), wave, tidal, hydro, hydrogen and fuel cells, solar and bioenergy (biomass, biofuel, biogas).
In 2010 the conference attracted over 7000 delegates from 60 countries. This year the trade show alone is expected to have over 380 exhibitors from 14 countries. More than 270 speakers are scheduled to address the conference on all aspects of renewable energy and renewable energy business.
A pan-Atlantic mission to this event is being organized and will include booth space to highlight the capabilities of participating Atlantic Canadian companies, a matchmaking program and networking opportunities.
For more information, please contact Kelly Day at (709) 729-5680.
Back to top
Futurallia 2011
Kansas City, Missouri,
May 18-20, 2011

Futurallia 2011, taking place in Kansas City from May 18-20, 2011, is a fast-paced international business development event where more than 800 entrepreneurs from more than 30 countries will be participating in two days of pre-selected and pre-arranged one-on-one business meetings. Small and medium-sized businesses from all sectors are welcome, and each participant will be pre-scheduled up to 16 personalized business meetings.
The Department of Innovation, Trade and Rural Development is exploring the possibility of bringing a delegation of companies to this event, and is currently welcoming expressions of interest.
If you would like more information on this initiative, please contact Gillian Chatman at (709) 729-3922.
Back to top
Register Now!
SEUS//CP Conference and B2B Mission
Fredericton, June 12-14, 2011
The 4th Annual Southeastern United States – Canadian Provinces Alliance Conference will be held June 12–14, 2011, in Fredericton, New Brunswick.
Who should attend: innovative businesses, researchers and organizations in these industries:
- Advanced Manufacturing:
- advanced materials research • supply chain and logistics • aerospace and defense manufacturing • alternative/renewable energy products • green building products •value-added food
- Clean Tech:
- bio and green technologies • green building bio manufacturing • environmental products and services • R&D energy • alternative/renewable energy research, products and services
- Information & Communication Technologies:
- advanced training technologies • security and defense technologies • supply chain logistics • business analytics • simulation • health technologies • GIS
A professional matchmaking consultant will seek out and set up mutually beneficial one-on-one meetings from among conference delegates and anchor companies. Networking events, discussion forums and keynotes will offer additional valuable opportunities for exchanges and learning.
Online registration will begin soon. For more information, visit www.seuscp.com, or contact Carolann Pollett at (709) 729-4617.
The SEUS//CP is a strategic partnership to promote trade and investment opportunities between and among its member states (Alabama, Georgia, Mississippi, North Carolina, South Carolina and Tennessee) and member provinces (Manitoba, New Brunswick, Newfoundland and Labrador, Nova Scotia, Ontario, Prince Edward Island and Quebec).
Back to top
Brazil Trade Development Mission
June 2011
The Department of Foreign Affairs and International Trade (DFAIT) is organizing an infrastructure trade development mission to Rio de Janeiro and São Paulo (Brazil) in June 2011. The mission will focus on an array of opportunities in the following sectors:
- Capital projects and infrastructure-related services (project management, construction, architectural and engineering services)
- Sustainable and intelligent transportation systems
- Green building engineering and technologies
- Security systems for crowd mobility
DFAIT is seeking Canadian companies with the expertise and capacity to provide the above-mentioned services and/or products to the Brazilian market. Interested companies that want to learn more about this trade mission and opportunities in these sectors can participate in a webinar that will be organized during the week of March 21.
For additional market information please visit the Trade Commissioner Service in Brazil or Canada-Brazil Trade Portal.
To receive an invitation package to participate in this mission, please contact Jennifer Gowan (DFAIT) at (613) 944-0077.
For additional information on this mission and the Brazil market, please contact Chris Percy at (709) 729-5632.
Back to top
Bio 2011 in Washington, DC
June 28-30, 2011
The Atlantic Provinces, with funding through the International Business Development Agreement, are planning an Atlantic Canadian Pavilion at Bio 2011, taking place in Washington, DC, June 28-30, 2011.
BIO International Convention is the largest global event for the biotechnology industry and attracts the biggest names in biotech, offers key networking and partnering opportunities, and provides insights and information on the major trends affecting the industry.
The convention will bring together life science professionals from around the world to learn about future opportunities, seek out new collaborations, exhibit their innovations, license and acquire new technologies, investment prospecting and offering, and explore the technological, societal and economic impact that biotechnology has on society.
If you are considering attending and would like more information please contact Kirk Youden at (709) 729-0695.
Back to top
The Canadian Innovation Conversation
St. John’s, March 23, 2011
The Canadian Innovation Commercialization Program (CICP) is a new, $40 million procurement program, launched by the Government of Canada.
The CICP helps businesses introduce innovations into the marketplace by providing an opportunity to demonstrate the successful application of new concepts on a commercial scale.
The CICP is managed by Public Works and Government Services Canada (PWGSC), and implemented by the Office of Small and Medium Enterprises (OSME). To help small and medium sized businesses take advantage of the Canadian Innovation Commercialization Program, the Office of Small and Medium Enterprises is organizing regional events as per the below schedule:
- March 23 - St. John’s, Newfoundland & Labrador
- March 30 - Halifax, Nova Scotia
Register now! Or, for more information on the CICP, visit the CICP website.
Back to top
National Buyer Seller Forum, Edmonton
March 29 – March 31, 2011
The Department of Innovation, Business and Rural Development is accepting expressions of interest for the 2011 National Buyer Seller Forum (NBSF) happening in Edmonton, Alberta, March 29-31, 2011.
This year, the NBSF has assembled an influential group of oil sands executives and supply chain leaders who will spend two full days working with suppliers to refine, strengthen and extend the new oil sands supply chain. The theme for this year’s event is Green Opportunities Through Innovative Supply Chain Partnerships. The program consists of both keynote presentations from senior industry leaders as well as extensive interactive panel discussions led by oil sands executives and procurement leaders who will discuss mainly supply/service opportunities in various areas of oil sands development.
If you are considering attending and would like more information, please contact Josh Carey at (709) 637-2994.
Back to top
Newfoundland and Labrador Organization of Women Entrepreneurs Annual Conference
Corner Brook, March 30 – 31, 2011

The Newfoundland and Labrador Organization of Women Entrepreneurs (NLOWE) is pleased to announce that its 14th Annual Conference will take place at the Pepsi Centre in Corner Brook, March 30-31, 2011.
NLOWE has put together its best slate of speakers and workshops to date. This year, workshops will focus on:
- Retail sales
- Social media
- Organization and time management
- Work/life balance
- Financial management for small business
- Supplier diversity & certification for women-owned businesses
For complete details of speakers, workshop topics and pricing for NLOWE's 2011 Annual Conference please visit NLOWE's website.
Back to top
United States Market Information Session
St. John’s, April 8, 2011
The Department of Innovation, Business and Rural Development is partnering with the Department of Foreign Affairs and International Trade (DFAIT) to deliver a United States Market Information Session on April 8, 2011, at Bally Haly Golf and Curling Club in St. John’s.
The U.S. market information session will feature market overview presentations from Joanne Lemay, Consul and Senior Trade Commissioner at the Consulate General of Canada in Chicago, and from Erin Daily, Business Development Officer, Ocean Technology, Aquaculture and Fisheries at the Consulate General of Canada in Boston. A full day is being planned with presentations, one-on-one meetings, nutrition breaks and lunch.
For additional information, or to register, please contact Corinne St. Croix at (709) 729-2797.
Back to top
Technology Growth Initiative (TGI)
Business Bootcamp Spring 2011
Foreign Affairs and International Trade Canada, in conjunction with the Trade Commissioner Service, and its partners Miller Thomson and KPMG would like to cordially invite you to participate in the Technology Growth Initiative (TGI) Eastern Canada Business Boot Camps for Spring 2011.
The east coast session will take place in Halifax, NS on April 27, 2011.
For more information about the Technology Growth Initiative, how companies can get involved and its webinar lecture series please visit the Trade Commission website.
Back to top
CanadExport – Trade News and Events
CanadExport is the official e-magazine of the Canadian Trade Commissioner Service. For trade news, events and webinars or to subscribe to the CanadExport e-newsletter, please visit the CanadExport website.
The following are international trade events promoted in this months issue:
- China Aid Exhibition - Shanghai
May 16-18, 2011 (health industries)
- SkogsElmia Trade Fair - Jönköping, Sweden,
May 26-28, 2011 (forest industries)
- Nor-Shipping Exhibition and Conference - Oslo, Norway, May 24-27, 2011 (ocean technologies)
- Sima Industrial Expo 2011 - Damascus, Syria
May 27-31, 2011 (advanced manufacturing technologies)
- CeBIT Australia Trade Fair - Sydney, Australia
May 31-June 2, 2011, ICT
- Exponor Exhibition- Santiago, Chile
June 13-17, 2011 (mining industries)
Back to top
Department staff are requesting your feedback!
Is there any additional information you would find beneficial as an experienced, new or prospective exporter? Is the a regular featuere you'd like to see added? Feel free to let us know.
Back to top |
March 2011
News Releases
2011-03-01 - Mining Activity Leads Labrador Company to Expand
2011-02-28 - Oil and Gas Week Celebrates Exciting Opportunities in the Petroleum Industry
2011-02-24 - (DFAIT) - Minister Cannon Visits Rome
2011-02-23 - (DFAIT) - Ministerial Visit to Vancouver
2011-02-22 - Federal and Provincial Governments Invest in College of the North Atlantic's Labrador Campus
2011-02-18 - Tourists to the Province top Half-Million Mark
2011-02-16 - (DFAIT) - Visit of the Minister of Foreign Affairs of Bangladesh
2011-02-14 - Ocean Technology Capacity Boosted with Provincial Support
2011-02-10 - Province's Aerospace, Defence and Security Capacity to Expand with Investment by Provincial Government
2010-02-01 - Tourism Campaign Receives International Honours
All IBRD news releases
All DFAIT news releases
Program Spotlight
The Workplace Skills Enhancement Program (WSEP) helps small and medium-sized enterprises (SMEs) in strategic sectors acquire and/or up-skill employees to enhance productivity and global competitiveness and support their retention and expansion strategies.
For additional information on the WSEP program, contact Kevin Pomroy at (709) 729-1946.
For information on the department's other programs and services visit the IBRD website.
Export Insight of the Month
Intellectual property is a growing issue for many companies.
Did you know that there is a Canadian Intellectual Property Office (CIPO) has an Atlantic Canadian representative to help you?
According to the CIPO, Intellectual Property is defined as the "legal recognition of creative endeavors and they can assist you in protecting your IP with patents, trademarks, copyrights, etc."
To find out more about protecting your rights and those of your company, please contact the CIPO at 1-888-576-4444.
Department of Foreign Affairs and International Trade
Trying to find a contact in a specific region?
Looking for market reports for your sector?
Foreign Affairs and International Trade Canada has an extensive range of resources that could help your company in Doing Business Abroad.
For more information, visit DFAIT.
Other Federal Agencies
Export Development Canada (EDC)
Atlantic Canada Opportunities Agency (ACOA)
World Trade Centre Atlantic Canada (WTCAC)
Newfoundland and Labrador Industry Associations
Canadian Manufacturers and Exporters (CME)
The Aerospace and Defence Industry Association of Newfoundland and Labrador (ADIANL)
Newfoundland Aquaculture Industry Association (NAIA)
Newfoundland and Labrador Association of Technology Industries (NATI)
Newfoundland and Labrador Environmental Industry Association (NEIA)
Newfoundland and Labrador Organization of Women Entrepreneurs (NLOWE)
Newfoundland and Labrador Oil and Gas Industries Association (NOIA)
IBRD Trade Staff
Our Trade Officers are here to help with your exporting needs! If there's a market or sector opportunity you are considering, please feel free to contact us.
United States
New England
Rebecca Hefferton
(709) 729-1629
Southeastern U.S. (SEUS)
Carolann Pollett
(709) 729-4617
Chicago & Mid West
Gillian Chatman
(709) 729-3922
Western Europe
Ireland
Tonya Norman
(709) 729-3641
United Kingdom
Kelly Day
(709) 729-5680
Iceland & Greenland
Rodney Walsh
(709) 729-5412
Latin America/Caribbean
Panama
Susan Vaughan
(709) 729-4435
Brazil
Chris Percy
(709) 729-5632
Asia Pacific
China
Bob Norman
(709) 729-0598
India
Kelly Day
(709) 729-5680
Market Support
John King
(709) 729-1796
Corinne Connors
(709) 729-2797
Trade Logistics
Cameron Bodnar
(709) 729-5652
Trade Policy
Tony Grace
(709) 729-5859
|