Trade Development Highlight...
Information Session Updates: The United States and United Kingdom
During the year, the Department of Innovation, Trade and Rural Development (IBRD) coordinates information sessions on particular markets and sectors. This spring, IBRD held information sessions about the United States and the United Kingdom markets.
An information session is an inexpensive way for a business to learn about different markets and sectors. Businesses from throughout the province and a variety of sectors shared their experiences and consultants shared their expertise. Thank you to all of the companies and experts in the field who took part.
The United Kingdom and the United States are priority markets for IBRD and trade development work in these markets is ongoing. If you are interested in learning more about them, please contact the department’s trade officers. We look forward to hearing from you.
In this issue...
Upcoming Trade & Export Development Initiatives
 Oceans MTS/IEEE, Kona, Hawaii, September 19-22- Atlantic Technology Partnering Mission to RETECH (Renewable Energy Technology Conference & Exhibition), Washington D.C., September 20-22
- Alberta Foodservice Expo, Calgary, October 2-3
- Atlantic Canada Oil & Gas/Oceans Trade Mission to Brazil Rio, Brazil, October 3-6
- ANUGA 2011, Cologne, Germany, October 8-12
- Grocery Innovations, Toronto, October 24-25
- Americas Food and Beverage Show, Miami, November 14-15
- Chicago Trade Development Activities, (various dates)
- Expressions of Interest:
Boston Trade Mission, Fall 2011
- Ireland Trade Development Activites (TBD)
- Opportunity India (TBD)
Conferences/Seminars/Learning & Development
Traditional & Emerging Markets
The Department of Innovation, Business and Rural Development continues to focus on priority markets such as New England, Southeastern and Midwestern United States, Ireland, Panama, Iceland and Greenland.
New markets being explored include the United Kingdom, Brazil, China and India.
Did you know…
- Iceland is a modern European economy with strong economic foundations in fisheries, natural renewable energy sources and human capital that will allow Iceland to overcome the economic difficulties it is going through, like so many other countries around the world
- The United Kingdom, a leading trading power and financial centre, is one of the quintets of trillion dollar economies of Western Europe.
- In Panama, it is important to take time to build a business relationship - personal introductions are important. "Who you know" is often as important as "what you know".
- In February 2011, China formally overtook Japan to become the world's second-largest economy, behind the United States.
Please contact the department's trade officers for more information on these exciting markets.
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Oceans MTS/IEEE 2011
Kona, Hawaii, September 19 - 22
The Marine Technology Society (MTS) and Institute of Electrical and Electronic Engineers (IEEE) have selected Kona Hawaii as the venue for Oceans 2011.
The Atlantic Provinces, in partnership with the Atlantic Canada Opportunities Agency, the Department of Foreign Affairs and International Trade, with support from the International Business Development Agreement, are sponsoring an Atlantic Canadian Pavilon at this year’s event.
Oceans 2011 will showcase Atlantic Canadian capabilities in ocean technology, give companies a presence on the exhibition floor, and will provide an opportunity for participants to meet with attending international delegates and companies.
Space is limited. For more information or to register for this event, please contact Shelly Petten at (709) 729-4208.
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Atlantic Technology Partnering Mission:
Renewable Energy Technology Conference & Exhibition (RETECH)
Washington, DC – September 20 - 22
The Atlantic Canada Opportunities Agency in partnership with the Department of Foreign Affairs and International Trade, invite your participation on the Atlantic technology partnering mission to the Renewable Energy Technology Conference and Exhibition (RETECH) in Washington D.C., September 20-22 2011. This year’s event offers:
- the leading United States all-renewables exhibition with hundreds of companies and organizations from all renewable energy sectors;
- business conference with 250 speakers from every aspect of renewable energy technology (e.g. wind, solar, hydro, ocean, geothermal, and biomass/ biofuels), industry, market, finance, and policy; and,
- side events produced by a variety of sponsors, NGOs and governments.
Mission components will include:
- participation at the RETECH 2011 Conference and Exhibition (full registration pass and Atlantic booth);
- pre-mission mentoring/preparation;
- one-on-one business meetings (matchmaking services); and,
- attendance at networking events (including Atlantic Canada reception).
Delegates will be responsible for costs for their travel, hotel and meals not covered by the Conference/Exhibition. Eligibility criteria for selected delegates will include individuals representing Atlantic Canadian renewable energy companies and research institutes. Specifically, the mission will focus on Atlantic delegates that are looking to transfer their intellectual property from lab to market; find financing to expand their activities; and/or identify strategic partners for co-development of commercial products.
Final selection of delegates will rest with the organizing committee.
Application submissions must be received by July 13, 2011. For more information, please contact André Chiasson, Atlantic Canada Opportunities Agency, (506) 851-2774.
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Alberta Foodservice Expo
Calgary, October 2 - 3
 The Department of Innovation, Business and Rural Development is organizing a Newfoundland and Labrador Pavilion at the Alberta Foodservice Expo in Calgary, October 2-3.
Expo highlights:
- Tap into the fastest growing foodservice market in Canada.
- Join other food distributors, equipment manufacturers, foodservice suppliers and dealers, in over 200 booths in this valuable once a year chance to connect with thousands of the region’s top professionals including restaurateur, chefs, qualified buyers and industry executives.
- Take advantage of this key sales and networking opportunity as you launch new products and services, interact with decision makers, develop new accounts and connect with existing ones, generate qualified sales leads, enhance your corporate profile and build your business.
The department is currently recruiting food and beverage companies to exhibit at the show or walk the floor to learn more about the industry and trends. Space may be limited.
For more information or to express interest in applying, please contact Deborah Guillemette at (709) 729-1943.
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Atlantic Canada Oil & Gas Trade Mission to Rio de Janeiro,
Brazil
October 3 - 6
The Atlantic Canada Opportunities Agency in partnership with Provincial Governments across Atlantic Canada, are exploring interest in a trade mission to Brazil, from October 3-7, 2011.
This potential Atlantic Canada-wide mission is a follow-up to successful ventures in Brazil in 2010. The mission will be designed to assist Atlantic Canadian companies to better understand the business opportunities being generated by the rapid growth of Brazil’s offshore oil and gas sector and how to do business in this market.
 The proposed mission will coincide with the inaugural Offshore Technologies Conference (OTC) Brasil, an international oil and gas exhibition and conference to be held in Rio de Janeiro from October 4 - 6, 2011.
More information on OTC Brazil can be found at the official website.
The mission program is expected to include:
- An Atlantic Canada Booth at OTC Brasil;
- One-on-one business meetings arranged by knowledgeable and experienced matchmaker;
- Group business meetings;
- In-market receptions and networking opportunities;
- Information sessions on business practices in Brazil;
- Hotel Block Booking (participants responsible for their own accommodation costs and flights);
- Transportation from the hotel to exhibition site, and return, each day.
A travel Visa is required for all Canadians entering Brazil – advice on preparing the required documents, which are processed at the Consulate-General of Brazil in Montreal, Quebec, for residents of New Brunswick, Prince Edward Island, Nova Scotia and Newfoundland and Labrador, will be available from mission organizers.
The mission is limited to 12 companies in total due to matchmaking and hotel limitations.
For more information, or to register your interest, please contact Christopher Percy at (709) 729-5632.
Please indicate your interest in participating in this mission by Friday, May 20, 2011. Back to top
ANUGA 2011 – Cologne, Germany
October 8 - 12
 ANUGA is the largest food and beverage trade show in the world. With 10 trade shows under one roof, ANUGA is considered to be the venue for all the latest trends and themes. Over 6,500 exhibitors and approximately 150,000 trade visitors come to experience ANUGA.
Agriculture and Agri-Food Canada (AAFC) is hosting a Canadian Pavilion at ANUGA 2011, October 8-12, 2011. Canadian food and beverage companies have the opportunity to register as an exhibitor within the Pavilion or as part of the walkers program. For more information about AAFC’s program, please visit its website.
The Department of Innovation, Business and Rural Development is exploring the possibility of taking part in AAFC’s program and welcomes expressions of interest from local companies also interested in ANUGA and the European market.
For more information, please contact Tonya Norman at (709) 729-3641. Back to top
Grocery Innovations Trade Show, Toronto
October 24 - 25, 2011
 The Department of Innovation, Business and Rural Development is organizing a Newfoundland and Labrador Pavilion at the Grocery Innovations Show in Toronto from October 24-25, 2011.
Grocery Innovations Canada, presented by the Canadian Federation of Independent Grocers, is the largest event dedicated to the Canadian grocery industry. Approximately, 1500 buyers from North America visit the show, including brokers, wholesalers, and foodservice buyers.
The department is currently recruiting food and beverage companies to exhibit at the show or walk to learn more about the industry and trends. Space may be limited.
For more information or to express interest in applying, please contact Deborah Guillemette at (709) 729-1943.
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Americas Food & Beverage Show
Miami, November 14-15, 2011
 The Atlantic Food and Beverage Processors Association is hosting, for the fourth time, an Atlantic Canada pavilion at the Americas Food & Beverage Show in Miami. The association has reserved eighteen booths in a very strategic location at the entrance to the show.
The Americas Food & Beverage Show is an excellent opportunity for Atlantic Canadian companies to develop the exciting and growing Latin American market. It is the largest two-way food show in the Western hemisphere, with 450 booths. It draws about 6,000 buyers many of whom come to Miami from the Caribbean and Latin America and the southeastern United States. The show is at the heart of very exciting trillion dollar plus food markets in the south-eastern United States, the Caribbean and Latin America. The market is accessible to food producers in Atlantic Canada via land and sea routes down the coast. It is a significant current market with huge potential for growth.
The Atlantic Food and Beverage Processors Association, Atlantic Canada Opportunities Agency and the Canadian Consulate will be specifically targeting buyers from Brazil and will be assisting them in coming to the show. In addition, the United States Department of Agriculture works to bring in buyers from the whole region. Agriculture & Agri-Food Canada will again this year be providing a chef and chef’s station to help showcase our products and Atlantic Canada Opportunities Agency and the Canadian Consulate will again be supporting the event by providing critical on-site promotion support.
For information or to register, please feel free to contact Tonya Norman (709) 729-3641 or Don Newman with the Atlantic Food and Beverage Processors Association at (506) 389-7892.
Agriculture, Food and Beverage Sector Profiles:
For monthly updates on other Canadian and international events as well as trade reports, you can register for the Agri-food Trade Service of Canada Bulletin. To receive this monthly publication, please email ATSBulletinSEA@AGR.GC.CA.
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Chicago Trade Development Activities
Trade Development Mission, November 2011
Chicago is at the centre of the commercial and distribution hub of the Tri-State Area of Illinois, Wisconsin, and Missouri. It is a territory with a population of approximately 24.4 million and a combined Gross Domestic Product in excess of US$1.4 trillion.
The Department of Innovation, Trade and Rural Development is exploring the possibility of leading a multi-sector trade development mission to the Chicago market in November 2011. Export-ready companies in a variety of sectors will have opportunity to explore the business opportunities presented in this market.
Private Label Initiative, 2011-2012
‘Over the past decade, annual sales of private label products have increased by 40% in supermarkets and by 96% in drug chains.’
For more informative facts on the US Private Label market, visit Private Labeling Manufacturers Association.
The Consulate General for Canada in Chicago is leading an initiative for Canadian Private Label manufacturers, as well as those new to private label, interested in exploring the Mid-West US market.
- Summer 2011 - 20-25 qualified companies will be recruited.
- Fall 2011 - Coaching sessions to educate and prepare companies for the market.
- March 2012 (tbc) – Table top event at which companies can meet buyers from several organizations and present their products. During this time companies will also have the opportunity to take part in store tours.
In addition to the Canadian Consulate’s initiative, companies also have the opportunity to attend the Private Label Trade Show, November 13 – 15, 2011, for their own reconnaissance.
For more information about these Chicago market initiatives, please contact Gillian Chatman at (709) 729-3922.
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Expressions of Interest:
Boston Trade Mission Fall 2011,
Feat. Angel Investment Opportunities Session
The next IBRD-led trade mission to Boston is scheduled for fall 2011.
Should ample interest exist among mission participants, an angel investment information session may be offered during the trade mission in partnership with the New England Canada Business Council.
The Boston area features the second largest source of angel investment financing in the United States.
For more information, please contact Rebecca Hefferton at (709) 729-1629.
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Ireland Trade Development Activities
The department, in cooperation with Ireland Business Partnerships, are planning various Ireland trade and business development initiatives for the coming months. Some of these activities include market and sector focused information sessions, export readiness assessments as well as in-market trade development missions.
If the Ireland market is of interest to your business, whether you are at the exploration stage, a new exporter or a mature exporter, we would like to hear from you.
Please contact Tonya Norman at (709) 729-3641.
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Opportunity India
"The world's most populous democratic economy has been maturing at breakneck speeds, achieving 8.5% growth last year, a pace the Economist predicts will help it surpass that of China by 2013." - The Financial Post
According to the Department of Foreign Affairs and International Trade (DFAIT), India’s infrastructure needs alone are estimated at $1 trillion over the next five years. High demand exists for technology and know-how in several sectors, including: agriculture/agri-food, environment (including clean energy), ICT, life sciences, biotechnology and education.
If you are interested in exploring this market, we’d like to hear from you. Please contact Kelly Day at (709) 729-5680.
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Webinar: Expanding Your Operations into South America; What You Need to Know
June 29, 2011
Join Export Development Canada (EDC) and experts from Deloitte and Heenan Blaikie as they explore the potential for business investments and opportunities in South America.
To register, please visit EDC.ca
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CanadExport – Trade News and Events
CanadExport is the official e-magazine of the Canadian Trade Commissioner Service. For trade news, events and webinars or to subscribe to the CanadExport e-newsletter, please visit the CanadExport website.
The following are international trade events promoted in this months issue:
- Nordic Bioenergy Conference - Jyvaskyla, Finland, September 5-9, 2011 (bio-industries)
- International Energy-Saving and Advance Building Material Exhibition – Shanghai, China, August 17-20, 2011 (building products industries)
- Office Paper Brazil 2011 – Sao Paulo, Brazil, August 22-25, 2011 (consumer product industries)
- New Zealand Forest Industries Expo - Rotorua, New Zealand, September 5-7, 2011 (forest industries)
- SIGGRAPH 2011 – Vancouver, August 7-11, 2011 (ICT industries)
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Department staff are requesting your feedback!
Is there any additional information you would find beneficial as an experienced, new or prospective exporter? Is the a regular featuere you'd like to see added? Feel free to let us know.
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June 2011
News Releases
2011-06-02 - (DFAIT) - Closer Economic Ties with Russia with Create Jobs and Opportunity for Canadians
2011-06-02 - (DFAIT) - Free Trade and Open markets Fundamental to the Financial Security of Canadians
2011-05-25 - Session enables Businesses To Target Opportunities in Mining Industries
2011-05-25 - Stage is Set for Film and Television Industry to Expand
2011-05-20 - (DFAIT) - Canada Concludes second round of Free Trade Negotiations with Ukraine
2011-05-20 - Investments Support a Rapidly Growing Aquaculture Industry
All IBRD news releases
All DFAIT news releases
Program Spotlight
The Economic Diversification and Growth Enterprise (EDGE) program provides incentives to encourage significant new business investment in the province to help diversify the economy and stimulate new private sector job creation, particularly in rural areas.
For more information on this and the department’s other programs and services, visit the IBRD website.
Export Insight of the Month
Interested in Growing your International Sales?
Export Development Canada (EDC) can offer your Canadian and foreign customers flexible financing and payment options, and can provide you with a loan to help promote your company in a new market. They can also provide direct loans to you or your subsidiaries to set up or expand international operations.
EDC can also provide insurance and bonding solutions, and access to customer credit information.
For additional information, please refer to the brochure, Call 1-866-283-2957 (weekdays between 8 a.m. and 6 p.m. EST) or submit an inquiry online.
Department of Foreign Affairs and International Trade
Trying to find a contact in a specific region?
Looking for market reports for your sector?
Foreign Affairs and International Trade Canada has an extensive range of resources that could help your company in Doing Business Abroad.
For more information, visit DFAIT.
Other Federal Agencies
Export Development Canada (EDC)
Atlantic Canada Opportunities Agency (ACOA)
World Trade Centre Atlantic Canada (WTCAC)
Newfoundland and Labrador Industry Associations
Canadian Manufacturers and Exporters (CME)
The Aerospace and Defence Industry Association of Newfoundland and Labrador (ADIANL)
Newfoundland Aquaculture Industry Association (NAIA)
Newfoundland and Labrador Association of Technology Industries (NATI)
Newfoundland and Labrador Environmental Industry Association (NEIA)
Newfoundland and Labrador Organization of Women Entrepreneurs (NLOWE)
Newfoundland and Labrador Oil and Gas Industries Association (NOIA)
IBRD Trade Staff
The department's trade officers are here to help with your exporting needs! If there is a market or sector opportunity you are considering, please feel free to contact us.
United States
New England
Rebecca Hefferton
(709) 729-1629
Southeastern U.S. (SEUS)
Carolann Pollett
(709) 729-4617
Chicago & Mid West
Gillian Chatman
(709) 729-3922
Western Europe
Ireland
Tonya Norman
(709) 729-3641
United Kingdom
Kelly Day
(709) 729-5680
Iceland & Greenland
Rodney Walsh
(709) 729-5412
Latin America/Caribbean
Panama
Susan Vaughan
(709) 729-4435
Brazil
Chris Percy
(709) 729-5632
Asia Pacific
China
Bob Norman
(709) 729-0598
India
Kelly Day
(709) 729-5680
Market Support
John King
(709) 729-1796
Corinne St. Croix
(709) 729-2797
Trade Logistics
Cameron Bodnar
(709) 729-5652
Trade Policy
Tony Grace
(709) 729-5859
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