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TradeWaves

Trade Development Highlight...

We hope you are having an enjoyable summer!

The department is currently working on several initiatives for fall 2011 to assist companies with trade development opportunities.  Planned activities include: market information sessions, educational training, trade development missions, and trade shows and conferences. 

Be sure to take advantage of available programs and services and learn how the department can help you achieve your export goals.

For more information, please contact one of the department's trade officers for assistance.


In this issue...

Upcoming Trade & Export Development Initiatives

Conferences/Seminars/Learning & Development


Traditional & Emerging Markets

The Department of Innovation, Business and Rural Development continues to focus on priority markets such as New England, Southeastern and Midwestern United States, Ireland, Panama, Iceland and Greenland.

New markets being explored include the United Kingdom, Brazil, China and India.

Did you know…

  • Panamanian air carrier Copa Airlines has launched a Toronto-Panama City service. The Toronto service marks the Canadian debut for the airline.
  • Brazil is the world’s eighth-largest economy and is expected to become the fifth largest economy over the next 15 years.
  • The information and communication technology sector is a key sector of the Irish economy accounting for more than a third of Ireland’s total exports of approximately $65 billion annually.
  • There are 16 official languages in India, yet English is the most important for national, political and commercial communication.

Please contact the department's trade officers for more information on these exciting markets.

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Canadian Defense Security and Aerospace Exhibition Atlantic (DEFSEC) 2011,
Halifax, September 7 – 9

DEFSEC logoThe Department of Innovation, Business and Rural Development and the Aerospace and Defence Industry Association of Newfoundland and Labrador (ADIANL) will again be hosting a Newfoundland and Labrador booth at the Canadian Defense Security and Aerospace Exhibition Atlantic (DEFSEC) 2011, September 7-9 in Halifax, Nova Scotia.

DEFSEC Atlantic has become one of Canada’s premier aerospace and defense trade exhibitions. It features an outstanding collection of government procurement officials, industry leaders in original equipment manufacturing, global systems integrators and dozens of supply chain participants who make this complex industry work.

For more information, please contact Eugene Trickett at (709) 729-2367.

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Defence Security and Equipment International
London, UK, September 13 - 16

DSEi LogoThe Atlantic Alliance of Aerospace and Defence Associations in cooperation with Atlantic Canada Opportunities Agency are leading an Atlantic Canada Mission to Defence and Security Equipment International (DSEi) 2011, September 13-16 in London, United Kingdom.

Defence Security and Equipment International is a defence and security equipment exhibition held every two years in London which draws thousands of visitors, both trade and military. It is the world’s largest fully integrated international defence exhibition featuring land, sea and air products and technologies.

For more information, please contact Eugene Trickett at (709) 729-2367

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Oceans MTS/IEEE 2011
Kona, Hawaii, September 19 - 22

Oceans 2011 logo

The Marine Technology Society (MTS) and Institute of Electrical and Electronic Engineers (IEEE) have selected Kona, Hawaii as the venue for Oceans 2011.

The Atlantic Provinces are sponsoring an Atlantic Canadian Pavilon at this year’s event, in partnership with the Atlantic Canada Opportunities Agency, the Department of Foreign Affairs and International Trade, with support from the International Business Development Agreement.

Oceans 2011 will showcase Atlantic Canadian capabilities in ocean technology, give companies a presence on the exhibition floor, and will provide an opportunity for participants to meet with attending international delegates and companies.

Space is limited. For more information or to register for this event, please contact Shelly Petten at (709) 729-4208.

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Environmental & Cleantech Trade Development Mission
Mexico, September 27 - 29

The Department of Foreign Affairs and International Trade is pleased to announce a trade mission to Mexico, to be held on the margins of the Green Expo 2011 Trade Show and Congress in Mexico City, September 27-29.

The mission program includes a visit to the Green Expo 2011 show, a matchmaking program (pre-arranged meetings with Mexican environmental companies), the opportunity for mission members to make presentations on their technologies and capabilities, a presentation by development banks in Mexico, and a networking event.

The program also includes two additional options: a wind energy opportunities exploration mission to the State of Oaxaca (September 22-24, 2011) and a trade mission to the industrial centre of Monterrey in Northern Mexico (September 30, 2011).

The GREEN Expo is the largest international trade show and congress in Mexico covering the environmental, energy, renewable energy, and water sectors.
  
GREEN Expo 2011 represents a single show focused on the following four core environmental issues:

  • Environment
  • Energy
  • Water
  • Sustainable Cities

For more information, please contact Susan Vaughan at (709) 729-4435 or visit: http://www.thegreenexpo.com.mx/2011/02-infogral11.html

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Alberta Foodservice Expo
Calgary, October 2 - 3

The Department of Innovation, Business and Rural Development is organizing a Newfoundland and Labrador Pavilion at the Alberta Foodservice Expo in Calgary, October 2-3.

Expo highlights:

  • Tap into the fastest growing foodservice market in Canada.
  • Join other food distributors, equipment manufacturers, foodservice suppliers and dealers, in over 200 booths in this valuable once a year chance to connect with thousands of the region’s top professionals including restaurateur, chefs, qualified buyers and industry executives.
  • Take advantage of this key sales and networking opportunity as you launch new products and services, interact with decision makers, develop new accounts and connect with existing ones, generate qualified sales leads, enhance your corporate profile and build your business.

The department is currently recruiting food and beverage companies to exhibit at the show or walk the floor to learn more about the industry and trends. Space may be limited. 

For more information or to express interest in applying, please contact Deborah Guillemette at (709) 729-1943.

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OTC Brazil Conference & Trade Show
Rio de Janeiro, Brazil, October 3 - 7

OTC Brasil LogoThe department, in cooperation with the other Atlantic Provinces, is recruiting for an Atlantic Canadian Trade Development Mission to OTC Brazil, October 3 – 7.  The Maritimes Energy Association - MEA (Formerly OTANS) will be the lead organizer for the trade mission, which will coincide with the OTC Brazil Conference & Trade Show.  The mission is supported through the Canada/Atlantic Provinces Agreement on International Business Development (IBDA). The IBDA is a federal/provincial agreement between the Government of Canada (ACOA, Foreign Affairs and International Trade Canada, and Industry Canada) and the four provincial governments in Atlantic Canada.

General details about the mission

Company participation fee - $1,000 + HST (non-refundable fee which will be applied toward various items in the program.)

  • Atlantic Canada Stand within the OTC Brazil Exhibition – will have private and open meeting space
  • Delegate one-on-one business meetings with a contracted matchmaker familiar with Brazil and Atlantic Canada
  • Group meetings
  • In-market receptions and networking opportunities
  • Information sessions
  • Hotel block booking (participants responsible for their own hotel bills and flights)
  • Transportation from hotel to show site and return each day
  • Possible receptions - working with the Canadian Consulate in Rio on any networking opportunities

The mission is limited to 12 companies due to matchmaking and hotel limitations. A company is not considered registered until mission fee has been paid and will operate on a first come, first serve basis.

The deadline for registration is Friday August 5 as we cannot guarantee hotel rooms after this date.

If you are interested in attending, please register as soon as possible as companies will be accepted on a first come, first serve basis.

For more information, please contact Chris Percy at (709) 729-5632.

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ANUGA 2011 – Cologne, Germany
October 8 - 12

ANUGA 2011ANUGA is the largest food and beverage trade show in the world. With 10 trade shows under one roof, ANUGA is considered to be the venue for all the latest trends and themes. Over 6,500 exhibitors and approximately 150,000 trade visitors come to experience ANUGA. 

Agriculture and Agri-Food Canada (AAFC) is leading a trade development mission to ANUGA 2011, October 8-12, 2011.   Exhibition space under the AAFC’s Canadian pavilion is sold out; however, space is available for Canadian food and beverage companies to take part in their Walkers Program, which includes:

  • Access to the pre-show briefing and related market briefing material;
  • Invitation to a “meet and greet” before the Show with trade commissioners, Federal and Provincial government representatives, exhibitors and other Walkers;
  • A visitor show badge;
  • Invitation to the official Canada networking event;
  • A Canada pavilion name badge for access to the pavilion lounge;
  • A copy of the official show guide;
  • The opportunity to schedule one-on-one meetings with Trade Commissioners attending the Show; and
  • Invitation to participate in Stores Tour.

The Department of Innovation, Business and Rural Development is exploring the possibility of taking part in AAFC’s program and welcomes expressions of interest from local companies also interested in ANUGA and the European market.

For more information, please contact Tonya Norman at (709) 729-3641.

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Grocery Innovations Trade Show, Toronto
October 24-25

Grocery Innovations LogoThe Department of Innovation, Business and Rural Development is organizing a Newfoundland and Labrador Pavilion at the Grocery Innovations Show in Toronto from October 24-25, 2011

Grocery Innovations Canada, presented by the Canadian Federation of Independent Grocers, is the largest event dedicated to the Canadian grocery industry. Approximately, 1500 buyers from North America visit the show, including brokers, wholesalers, and foodservice buyers.

The department is currently recruiting food and beverage companies to exhibit at the show or walk to learn more about the industry and trends. Space is limited. 

For more information or to express interest in applying, please contact Deborah Guillemette at (709) 729-1943.

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Americas Food & Beverage Show
Miami, November 14-15

The Atlantic Food and Beverage Processors Association is hosting, for the fourth time, an Atlantic Canada pavilion at the Americas Food & Beverage Show in Miami. The association has reserved eighteen booths in a very strategic location at the entrance to the show.

The Americas Food & Beverage Show is an excellent opportunity for Atlantic Canadian companies to develop the exciting and growing Latin American market. It is the largest two-way food show in the Western hemisphere with 450 booths. It draws about 6,000 buyers many of whom come to Miami from the Caribbean and Latin America and the Southeastern United States. The show is at the heart of very exciting trillion dollar plus food markets in the Southeastern United States, the Caribbean and Latin America. The market is accessible to food producers in Atlantic Canada via land and sea routes down the coast. It is a significant current market with huge potential for growth.

The Atlantic Food and Beverage Processors Association, Atlantic Canada Opportunities Agency and the Canadian Consulate will be specifically targeting buyers from Brazil and will be assisting them in coming to the show. In addition, the United States' Department of Agriculture works to bring in buyers from the whole region. Agriculture & Agri-Food Canada will again this year be providing a chef and chef’s station to help showcase products and the Atlantic Canada Opportunities Agency and the Canadian Consulate will again be supporting the event by providing critical on-site promotion support.  

For information or to register, please feel free to contact Tonya Norman (709) 729-3641 or Don Newman with the Atlantic Food and Beverage Processors Association at (506) 389-7892.

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Chicago Trade Development Activities

Private Label Initiative, 2011-2012

‘Over the past decade, annual sales of private label products have increased by 40% in supermarkets and by 96% in drug chains.’

For more informative facts on the United States Private Label market, visit the Private Labeling Manufacturers Association.

The Consulate General for Canada in Chicago is leading an initiative for Canadian Private Label manufacturers, as well as those new to private label, interested in exploring the Mid-West Unites States market. 

  • Summer 2011 - 20-25 qualified companies will be recruited. 
  • Fall 2011 - Coaching sessions to educate and prepare companies for the market. 
  • March 2012 (tbc) – Table top event at which companies can meet buyers from several organizations and present their products. During this time companies will also have the opportunity to take part in store tours.

In addition to the Canadian Consulate’s initiative, companies also have the opportunity to attend the Private Label Trade Show, November 13–15, for their own reconnaissance. 


Trade Development Mission, November 2011

Chicago is at the centre of the commercial and distribution hub of the Tri-State Area of Illinois, Wisconsin, and Missouri. It is a territory with a population of approximately 24.4 million and a combined Gross Domestic Product in excess of US$1.4 trillion.

The Department of Innovation, Trade and Rural Development is exploring the possibility of leading a multi-sector trade development mission to the Chicago market in November 2011, possibly to co-incide with the Private Label Trade Show. Export-ready companies in a variety of sectors will have opportunity to explore the business opportunities presented in this market.

For more information, please contact Gillian Chatman at (709) 729-3922.


The New Wisconsin Economic Development Corporation

The Midwest United States (which includes Wisconsin, Illinois, and Missouri) is considered to be a priority market by the Department of Innovation, Trade and Rural Development.  Recently, the Wisconsin Department of Commerce has been replaced by a new public-private corporation called the Wisconsin Economic Development Corporation (WEDC).  This entity will now be responsible for the state’s economic development efforts.

(Submitted by Stanley Pfrang, Export Development Manager, WEDC)

Significant reforms in economic development efforts are underway in the State of Wisconsin. Wisconsin Governor Scott Walker has declared the state "open for business", and as a provision of his two-year budget plan, a public-private corporation has replaced the former Department of Commerce as the state’s leading economic development entity.

The WEDC will demonstrate to businesses and investors throughout the state, nation and globe that Wisconsin is an inviting option and strong partner for employers looking to start, grow or expand operations, said CEO Paul Jadin, formerly the Secretary of Commerce.

Wisconsin is a major centre for the production of industrial machinery such as mining and material handling equipment, paper-making and ancillary printing machinery, pumps; medical and scientific instruments; and electrical machinery. The state's strong agricultural heritage has given it the nickname, "America's Dairyland." One-third of the state's international trade is conducted with Canadian firms. Well-known Canadian firms that have found a home in Wisconsin include Bombardier Recreational Products, Domtar, McCain Foods, and Saputo.

One of the key strategies for the new corporation is to expand Wisconsin’s international business development opportunities and resources.

For more information about the WEDC, please contact Stanley Pfrang, Export Development Manager, at (608) 267-0639.

For information about market opportunities in Wisconsin or the Midwest United States in general, please contact Gillian Chatman at (709) 729-3922.

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Upcoming Trade Development Missions

The department is exploring the possibility of leading multi-sector trade development missions to the following markets in the coming months.  If you are interested, please contact our Trade Officers for more information.

Boston, Fall 2011

For more information, please contact Rebecca Hefferton at (709) 729-1629.

Iceland, Fall 2011

For more information, please contact Kelly Day at (709) 729-4435.  

Ireland, Fall 2011

For more information, please contact Tonya Norman at (709) 729-3641.  

Panama, Winter 2012

For more information, please contact Susan Vaughan at (709) 729-4435.  

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China Trade Development Activities

If you are currently doing business in China or are interested in pursuing business opportunities in this market, the Department of Innovation, Business and Rural Development would like to hear from you.

Your response will assist the department with the development of trade initiatives in this market, and enable us to keep you informed of any activities we may undertake in the region. Initial sectors of focus include: education, agriculture/agri-food, ocean technologies, and cleantech.

For more information, please contact Bob Norman at (709) 729-0598.

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Opportunity India

"The world's most populous democratic economy has been maturing at breakneck speeds, achieving 8.5% growth last year, a pace the Economist predicts will help it surpass that of China by 2013." - The Financial Post, June 21, 2011

According to the Department of Foreign Affairs and International Trade (DFAIT), India’s infrastructure needs alone are estimated at $1 trillion over the next five years. High demand exists for technology and know-how in many sectors, including: agriculture/agri-food, environment (including clean energy), ICT, life sciences, biotechnology and education.    

If you are interested in exploring this market, we’d like to hear from you. Please contact Kelly Day at (709) 729-5680.

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Export Discovery Series Information Sessions:

Accessing New Markets: Programs & Services to help you get there

Join the Newfoundland and Labrador Environmental Industry Association (NEIA) and the Department of Innovation, Business and Rural Development for a presentation on programs and services to help companies access new markets.

Tuesday, August 9
12:00 pm – 1:00 pm (complimentary lunch)
NEIA Boardroom
90 O’Leary Avenue
St. John’s, NL

Please contact Joanne Parsons at NEIA to register.


Ireland and New England Trade Development Sessions

The department, along with its industry partners, is planning market development information sessions for the Ireland and New England regions during the week of September 12.  
Speakers will include:

  • Kate Hickey, Ireland Consultant and Executive Director of Ireland Canada Business Association
  • Matt Keswick, New England Consultant
  • Erin Daily Donahue, Trade Commissioner, Consulate General of Canada, Boston

Companies will also have the opportunity to meet one-on-one with Kate and Matt to discuss your business interests in these markets.

Stay tuned for more details.

For more information, please contact Tonya Norman at (709) 729-3641 or Rebecca Hefferton at (709) 729-1629.  


UK Training: From here to there...
A Workshop on Commercialization & Productivity

This three-day workshop, taking place October 5-7, is designed to assist small to medium-sized businesses in launching a new product, service, or technology and raising awareness of the skills required to export to the United Kingdom and beyond.

When good ideas or successful research form the foundation of innovation, no matter how good the idea or well developed the research, it’s critical to know when and how to break into the UK market. That is where the knowledge and experience of experts, who through personal experience have assisted and invested in start-ups, can make a difference to whether a product or idea will reach commercial success in this market.

Topics to be covered:

  • Market readiness
  • Business plan writing & financing
  • Sales without selling
  • Have a high growth strategy / resourcing commercialization
  • Planning for the long term

Wednesday, October 5 - Friday, October 7
9:00 am – 4:00 pm
Cost: $150
Canadian Manufacturers and Exporters (CME)
90 O’Leary Avenue
St. John’s, NL

For more information, please contact Kelly Day at (709) 729-5680

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CanadExport – Trade News and Events

CanadExport is the official e-magazine of the Canadian Trade Commissioner Service.  For trade news, events and webinars or to subscribe to the CanadExport e-newsletter, please visit the CanadExport website

The following are international trade events promoted in this months issue:

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Department staff are requesting your feedback! 

Is there any additional information you would find beneficial as an experienced, new or prospective exporter? Is there a regular feature you would like to see added? Feel free to let us know.

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Department of Innovation, Business and Rural Development


July 2011


News Releases

2011-07-15 - (DFAIT) - Eighth Round of Trade Negotiations with the European Union

2011-07-13 - Positive Outlook for Provincial Labour Market

2011-07-13 - (DFAIT) - Closer Canada-China Economic Ties Will Create Jobs and Opportunity for Canadians

2011-07-13 - Quality North Building for the Future

2011-07-12 - Lower Churchill Garners Keen Interest at NEG/ECP Conference

2011-07-11 - (DFAIT) - Minister Fast Updates Indo-Canadian Business Community in Vancouver on Latest Round of Trade Talks

2011-07-10 -(DFAIT) - Minister of International Trade Fast Announces $5-Million Allocation to Science and Technology Partnership with Israel

2011-06-30 - Norman’s Cove Wholesale Food Company Expands Product Line

2011-06-29 -(DFAIT) - Minister Fast visited Paraguay and Brazil to strengthen Canada’s commercial relationship with the Americas

2011-06-20 - (DFAIT) - Minister Fast Welcomes WTO Report Praising Canada’s Strong Economic Performance

2011-06-13 - (DFAIT) - Canada and Mexico Continue to Strengthen Economic Ties

2011-06-10 - Two Local Businesses Rank Among Canada’s Top 50 Defence Companies

All IBRD news releases

All DFAIT news releases


Program Spotlight

The Beyond Your Backyard Export Diagnostic Program is an export diagnostic and preparation tool for Newfoundland and Labrador companies that are interested in or currently exporting goods and / or services to international markets.

For more information on this and the department’s other programs and services, visit the IBRD website


Export Insight of the Month

IncoTerms 2010 Update

Incoterms (‘International Commercial Terms’) are used in international and domestic sales contracts to define the buyers and sellers obligations, costs and risks involved in the delivery of goods. 

The terms are regularly updated by The International Chamber of Commerce (ICC). The current version is called IncoTerms 2010 and has eight new terms.  Buyers and sellers should be aware of the new terms should they want to switch to the new version and ensure changes are understood and documented accordingly. 

For more information, please visit the International Chamber of Commerce.


Department of Foreign Affairs and International Trade

Trying to find a contact in a specific region?

Looking for market reports for your sector?

Foreign Affairs and International Trade Canada has an extensive range of resources that could help your company in Doing Business Abroad.

For more information, visit DFAIT.


Other Federal Agencies

Export Development Canada  (EDC)

Atlantic Canada Opportunities Agency  (ACOA)

World Trade Centre Atlantic Canada (WTCAC)


Newfoundland and Labrador Industry Associations

Canadian Manufacturers and Exporters (CME)

The Aerospace and Defence Industry Association of Newfoundland and Labrador (ADIANL)

Newfoundland Aquaculture Industry Association (NAIA)

Newfoundland and Labrador Association of Technology Industries (NATI)

Newfoundland and Labrador Environmental Industry Association (NEIA)

Newfoundland and Labrador Organization of Women Entrepreneurs (NLOWE)

Newfoundland and Labrador Oil and Gas Industries Association (NOIA)


IBRD Trade Staff

The department's trade officers are here to help with your exporting needs! If there is a market or sector opportunity you are considering, please feel free to contact us.


United States

New England
Rebecca Hefferton
(709) 729-1629

Southeastern United States
Carolann Pollett
(709) 729-4617

Chicago & Mid West
Gillian Chatman
(709) 729-3922


Western Europe

Ireland
Tonya Norman
(709) 729-3641

United Kingdom
Kelly Day
(709) 729-5680

Iceland & Greenland
Rodney Walsh
(709) 729-5412


Latin America/Caribbean

Panama
Susan Vaughan
(709) 729-4435

Brazil
Chris Percy
(709) 729-5632


Asia Pacific

China
Bob Norman
(709) 729-0598

India
Kelly Day
(709) 729-5680


Market Support

John King
(709) 729-1796

Corinne St. Croix
(709) 729-2797


Trade Logistics

Cameron Bodnar
(709) 729-5652


Trade Policy

Tony Grace
(709) 729-5859


 

TradeWaves is a monthly newsletter from the Department of Innovation, Business and Rural Development, which provides you with up-to-date information on trade development missions, tradeshows, training opportunities, research, information sessions, and many more exciting opportunities and resources.

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Government of Newfoundland and Labrador
Innovation, Business and Rural Development
P.O. Box 8700, St. John's, NL, A1B 4J6

www.IBRD.gov.nl.ca

1 (800) 569-2299

Copyright © 2011 Government of Newfoundland and Labrador. All rights reserved.