Trade Development Highlights...
Five-year Renewal of the Canada/Atlantic Provinces Agreement on International Business Development Announced
First established in 1994, the International Business Development Agreement (IBDA) provides a pool of resources from the four Atlantic Provinces and the Federal Government with the goal of stimulating international business development on a pan-Atlantic scale. The mandate of IBDA is to help established exporters in Atlantic Canada expand their activities into new and more diversified markets, and to help new exporters get started. Since its launch, it has helped companies target new opportunities in international markets such as Brazil, Panama, New England, and the United Kingdom.
The five-year renewal of the agreement was announced on August 16, 2011, along with a $10 million investment. Since the inception of IBDA, its funding has helped 200 Atlantic Canadian companies to start exporting, more than 300 exporting companies explore and enter new markets, and more than 450 others increase their sales and presence in existing markets. From April 2005-March 2010 alone, 385 Newfoundland and Labrador-based companies and organizations participated in almost 90 IBDA funded projects.
With the new five-year agreement officially in place, the Government of Newfoundland and Labrador, as well as local industry associations, will continue to promote and lead IBDA funded projects and initiatives, so look in future issues of TradeWaves for IBDA related opportunities.
Canada Signs Agreements with Brazil to Boost Bilateral Trade Relations
Brazil is one of the world’s strongest emerging markets, and is considered a priority region by the Department of Innovation, Business and Rural Development.
The Federal Government has recently signed a series of agreements with Brazil that will increase the flow of goods, services, and people between the two countries, and improve bilateral trade relations. These agreements are intended to boost Canada's competitiveness in the global economy and strengthen Canada's partnership with Brazil.
Additionally, a memorandum of understanding (MOU) was signed that indicates that Canada will share its expertise in hosting the Olympics with Brazil, in preparation for the 2016 Summer Games being held in Rio de Janeiro. This MOU will mean business and investment opportunities for both Canadian and Brazilian companies.
For more information about market opportunities in Brazil, please contact Christopher Percy at (709) 729-5632.
In this issue...
Upcoming Trade & Export Development Initiatives
 Canadian Defense Security and Aerospace Exhibition Atlantic (DEFSEC) 2011, Halifax, September 7–9- Defence and Security Equipment International (DSEi) 2011 London, United Kingdom, September 13-16
- BOMEX 2011, St. John's, September 25-27
- Environmental & Cleantech Trade Development Mission, Mexico, September 27-29
- Alberta Foodservice Expo, Calgary, October 2-3
- ANUGA 2011, Cologne, Germany, October 8-12
- Grocery Innovations, Toronto, October 24-25
- Americas Food and Beverage Show, Miami, November 14-15
- Chicago Trade Development Activities, November 13-17
- Expressions of Interest: Natural Products Expo West, Anaheim, California, March 8-11, 2012
- Upcoming Trade Development Missions:
- Boston, November 1-4 (TBC)
- Iceland, September 22-24
- Ireland, November 21-25 (TBC)
- Panama, Winter 2012
Conferences/Seminars/Learning & Development
Traditional & Emerging Markets
The Department of Innovation, Business and Rural Development continues to focus on priority markets such as New England, Southeastern and Midwestern United States, Ireland, Panama, Iceland and Greenland.
New markets being explored include the United Kingdom, Brazil, China and India.
Did you know…
- Brazil will be hosting the World Cup in 2012 and will spend $15 billion to upgrade infrastructure, accommodation and transportation. The cost of the country's 2016 Olympics in Rio de Janeiro require an additional $14 billion of investment, with the majority of funds dedicated to urban transport, an urgent need for the city.
- Canada and India have established the Canada-India Forum for Environmental Collaboration in order to work more closely together on key global environmental issues.
- Atlantic Canadian exports to China totalled $1.2 billion in 2009. Top exports from Atlantic Canada to China included iron ore, zinc, crab, shrimp, antimony, and halibut.
- The service sector in Ireland accounts for approximately half of its gross domestic product. Just under half of total Irish exports are services, and the country is in the top 10 worldwide for exports of commercial services. Throughout the last decade output of services has grown strongly, largely as a result of growth in financial services, telecommunications and tourism.
Please contact the department's trade officers for more information on these exciting markets.
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Canadian Defense Security and Aerospace Exhibition Atlantic (DEFSEC) 2011,
Halifax, September 7 – 9
 The Department of Innovation, Business and Rural Development and the Aerospace and Defence Industry Association of Newfoundland and Labrador (ADIANL) will again be hosting a Newfoundland and Labrador booth at the Canadian Defense Security and Aerospace Exhibition Atlantic (DEFSEC) 2011, September 7-9 in Halifax, Nova Scotia.
DEFSEC Atlantic has become one of Canada’s premier aerospace and defense trade exhibitions. It features an outstanding collection of government procurement officials, industry leaders in original equipment manufacturing, global systems integrators and dozens of supply chain participants who make this complex industry work.
For more information, please contact Eugene Trickett at (709) 729-2367.
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Defence Security and Equipment International
London, UK, September 13 - 16
 The Atlantic Alliance of Aerospace and Defence Associations in cooperation with Atlantic Canada Opportunities Agency are leading an Atlantic Canada Mission to Defence and Security Equipment International (DSEi) 2011, September 13-16 in London, United Kingdom.
Defence Security and Equipment International is a defence and security equipment exhibition held every two years in London which draws thousands of visitors, both trade and military. It is the world’s largest fully integrated international defence exhibition featuring land, sea and air products and technologies.
For more information, please contact Eugene Trickett at (709) 729-2367
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BOMEX 2011
The Building Owners and Managers Association of Canada (BOMA Canada) is holding BOMEX 2011, its annual convention and trade show, in St John’s under the sponsorship of BOMA Newfoundland and Labrador this year on September 25-27 at the Delta Hotel and the St John’s Convention Centre.
This event will attract about 300 visitors from the commercial real estate sector from across Canada and some from the United States.
The trade show might be an opportunity for some manufacturers in this province to showcase their products and services to this potential market.
For more information, including the type of sponsors, delegates and exhibitors attending, visit the BOMEX website or contact David Kirkland at (709) 722-8765.
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Environmental & Cleantech Trade Development Mission
Mexico, September 27 - 29
The Department of Foreign Affairs and International Trade is pleased to announce a trade mission to Mexico, to be held on the margins of the Green Expo 2011 Trade Show and Congress in Mexico City, September 27-29.
The mission program includes a visit to the Green Expo 2011 show, a matchmaking program (pre-arranged meetings with Mexican environmental companies), the opportunity for mission members to make presentations on their technologies and capabilities, a presentation by development banks in Mexico, and a networking event.
The program also includes two additional options: a wind energy opportunities exploration mission to the State of Oaxaca (September 22-24, 2011) and a trade mission to the industrial centre of Monterrey in Northern Mexico (September 30, 2011).
 The GREEN Expo is the largest international trade show and congress in Mexico covering the environmental, energy, renewable energy, and water sectors.
GREEN Expo 2011 represents a single show focused on the following four core environmental issues:
- Environment
- Energy
- Water
- Sustainable Cities
For more information, please contact Susan Vaughan at (709) 729-4435 or visit the Green Expo website.
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Alberta Foodservice Expo
Calgary, October 2 - 3
 The Department of Innovation, Business and Rural Development is organizing a Newfoundland and Labrador Pavilion at the Alberta Foodservice Expo in Calgary, October 2-3.
Expo highlights:
- Tap into the fastest growing foodservice market in Canada.
- Join other food distributors, equipment manufacturers, foodservice suppliers and dealers, in over 200 booths in this valuable once a year chance to connect with thousands of the region’s top professionals including restaurateur, chefs, qualified buyers and industry executives.
- Take advantage of this key sales and networking opportunity as you launch new products and services, interact with decision makers, develop new accounts and connect with existing ones, generate qualified sales leads, enhance your corporate profile and build your business.
The department is currently recruiting food and beverage companies to exhibit at the show or walk the floor to learn more about the industry and trends. Space is limited.
For more information or to express interest in applying, please contact Deborah Guillemette at (709) 729-1943.
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ANUGA 2011 – Cologne, Germany
October 8 - 12
 ANUGA is the largest food and beverage trade show in the world. With 10 trade shows under one roof, ANUGA is considered to be the venue for all the latest trends and themes. Over 6,500 exhibitors and approximately 150,000 trade visitors come to experience ANUGA.
Agriculture and Agri-Food Canada (AAFC) is leading a trade development mission to ANUGA 2011, October 8-12, 2011. Exhibition space under the AAFC’s Canadian pavilion is sold out; however, space is available for Canadian food and beverage companies to take part in their Walkers Program, which includes:
- Access to the pre-show briefing and related market briefing material;
- Invitation to a “meet and greet” before the Show with trade commissioners, Federal and Provincial government representatives, exhibitors and other Walkers;
- A visitor show badge;
- Invitation to the official Canada networking event;
- A Canada pavilion name badge for access to the pavilion lounge;
- A copy of the official show guide;
- The opportunity to schedule one-on-one meetings with Trade Commissioners attending the Show; and
- Invitation to participate in Stores Tour.
The Department of Innovation, Trade and Rural Development welcomes expressions of interest from local companies who would like to attend the Walker Program. Depending on the level of interest from companies, the Department may also participate and lead a delegation to ANUGA.
Please visit AAFC for more information and to complete the application.
Please also contact Deborah Guillemette at (709) 729-1943 if you are interested in attending. Back to top
Grocery Innovations Trade Show, Toronto
October 24-25
 The Department of Innovation, Business and Rural Development is organizing a Newfoundland and Labrador Pavilion at the Grocery Innovations Show in Toronto from October 24-25, 2011.
Grocery Innovations Canada, presented by the Canadian Federation of Independent Grocers, is the largest event dedicated to the Canadian grocery industry. Approximately, 1500 buyers from North America visit the show, including brokers, wholesalers, and foodservice buyers.
Exhibition space is now full. However, the department is still accepting applications from companies who are interested in walking the show to learn more about the industry and trends.
For more information or to express interest in applying, please contact Deborah Guillemette at (709) 729-1943.
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Americas Food & Beverage Show
Miami, November 14-15
 The Atlantic Food and Beverage Processors Association is hosting, for the fourth time, an Atlantic Canada pavilion at the Americas Food & Beverage Show in Miami. The association has reserved eighteen booths in a very strategic location at the entrance to the show.
The Americas Food & Beverage Show is an excellent opportunity for Atlantic Canadian companies to develop the exciting and growing Latin American market. It is the largest two-way food show in the Western hemisphere with 450 booths. It draws about 6,000 buyers many of whom come to Miami from the Caribbean and Latin America and the Southeastern United States. The show is at the heart of very exciting trillion dollar plus food markets in the Southeastern United States, the Caribbean and Latin America. The market is accessible to food producers in Atlantic Canada via land and sea routes down the coast. It is a significant current market with huge potential for growth.
The Atlantic Food and Beverage Processors Association, Atlantic Canada Opportunities Agency and the Canadian Consulate will be specifically targeting buyers from Brazil and will be assisting them in coming to the show. In addition, the United States' Department of Agriculture works to bring in buyers from the whole region. Agriculture & Agri-Food Canada will again this year be providing a chef and chef’s station to help showcase products and the Atlantic Canada Opportunities Agency and the Canadian Consulate will again be supporting the event by providing critical on-site promotion support.
There are still a few spots left in the pavilion. For information or to register, please feel free to contact Tonya Norman (709) 729-3641 or Don Newman with the Atlantic Food and Beverage Processors Association at (506) 389-7892.
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Chicago Trade Development Activities
The department is planning to host an information session during mid September to discuss the following initiatives. For more information, please contact Gillian Chatman at (709) 729-3922.
Private Label Initiative, 2011-2012
‘Over the past decade, annual sales of private label products have increased by 40% in supermarkets and by 96% in drug chains.’
For more informative facts on the United States Private Label market, visit the Private Labeling Manufacturers Association.
The Consulate General for Canada in Chicago is leading an initiative for Canadian Private Label manufacturers, as well as those new to private label, interested in exploring the Mid-West Unites States market.
- August/September - 20-25 qualified companies will be recruited.
- Fall 2011 - Coaching sessions to educate and prepare companies for the market.
- March 2012 (tbc) – Table top event at which companies can meet buyers from several organizations and present their products. During this time companies will also have the opportunity to take part in store tours.
In addition to the Canadian Consulate’s initiative, companies also have the opportunity to attend the Private Label Trade Show, November 13–15, for their own reconnaissance.
For more information, please contact Gillian Chatman at (709) 729-3922.
Trade Development Mission, November 2011
Chicago is at the centre of the commercial and distribution hub of the Tri-State Area of Illinois, Wisconsin, and Missouri. It is a territory with a population of approximately 24.4 million and a combined Gross Domestic Product in excess of US$1.4 trillion.
The Department of Innovation, Trade and Rural Development is exploring the possibility of leading a multi-sector trade development mission to the Chicago market in November 2011, possibly to coincide with the Private Label Trade Show. Export-ready companies in a variety of sectors will have opportunity to explore the business opportunities presented in this market.
For more information, please contact Gillian Chatman at (709) 729-3922.
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Expression of Interest:
Natural Products Expo West
Anaheim, California, March 8-11
 Innovation, Business and Rural Development is inviting expressions of interest in participating in the Natural Products Expo West, in Anaheim, California from March 8-11, 2012.
This is the world’s largest natural, organic and healthy products trade show and had more than 53,000 attendees (an estimated 86% with buying authority) and over 3,000 exhibitors during the 2011 show.
For more information, including the expression of interest form, please contact Rebecca Hefferton at (709) 729-1629.
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Upcoming Trade Development Missions
The department of Innovation, Business and Rural Development is exploring the possibility of leading multi-sector trade development missions to the following markets in the coming months. If you are interested, please contact the department's trade officers for more information.
Boston, Fall 2011
The Boston multi-sector mission is tentatively being planned for November 1-4. For more information, please contact Rebecca Hefferton at (709) 729-1629.
Iceland,
September 22-24
For more information, please contact Kelly Day at (709) 729-4435.
Ireland,
Fall 2011
The Ireland multi-sector mission is tentatively being planned for November 21-25. For more information, please contact Tonya Norman at (709) 729-3641.
Panama,
Winter 2012
For more information, please contact Susan Vaughan at (709) 729-4435.
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Export Discovery Series Information Sessions:
Lunch and Learn: Opportunities in Brazil
Innovation, Business and Rural Development
Main Boardroom, 2 Herald Avenue, Corner Brook, NL
August 31, 2011, 12:30 pm - 1:30 pm
Brazil is the largest economy in South America and one of the world’s strongest emerging markets. This economic powerhouse is one of the first countries to recover from the recession and is ranked as the 7th largest economy by the International Monetary Fund (IMF). The growth of the country is tremendous, with the expectation of it being the world’s 4th largest economy by 2050.
To register, please contact Corinne St. Croix at (709) 729-2797 by Friday August 26th, 2011.
Accessing International Markets: Ireland and New England
Newfoundland and Labrador has a long standing trade relationship with Ireland and New England, with a shared benefit of cultural ties and common business practices.
The Department of Innovation, Business and Rural Development, in partnership with Ireland Business Partnerships and the Department of Foreign Affairs and International Trade, invites companies to attend a trade development session highlighting the Ireland and New England markets.
The following experts will present on the current business climate and sector opportunities in their respective regions, as well as be available for one-on-one business meetings with companies.
Kate Hickey, Executive Director, Ireland Canada Business Association, Dublin, Ireland. Kate will also present recent research on opportunities for environment and ICT companies
Matt Keswick, Owner and CEO, Keswick Consulting, Boston, Massachusetts
Erin Daily Donahue, Trade Commissioner (Ocean Technologies, Aquaculture and Fisheries), Canadian Consulate General, Boston, Massachusetts (St. John’s session only)
Tuesday, September 13
Corner Brook Port Authority,
R.A. Pollett Building, 61 Riverside Drive, Corner Brook
Registration: 8:30 am – 9:00 am
Session: 9:00 am – 1:00 pm (Lunch provided)
Wednesday, September 14
Bally Haly Golf and Curling Club,
100 Logy Bay Road, St. John's
Registration: 8:30 am – 9:00 am
Session: 9:00 am – 3:00 pm (Lunch provided)
To register, please contact Corinne St. Croix at (709) 729-2797.
United Kingdom Training: From here to there...
A Workshop on Commercialization & Productivity
This three-day workshop, taking place October 5-7, is designed to assist small to medium-sized businesses in launching a new product, service, or technology and raising awareness of the skills required to export to the United Kingdom and beyond.
When good ideas or successful research form the foundation of innovation, no matter how good the idea or well developed the research, it’s critical to know when and how to break into the UK market. That is where the knowledge and experience of experts, who through personal experience have assisted and invested in start-ups, can make a difference to whether a product or idea will reach commercial success in this market.
Topics to be covered:
- Market readiness
- Business plan writing & financing
- Sales without selling
- Have a high growth strategy / resourcing commercialization
- Planning for the long term
Wednesday, October 5 - Friday, October 7
9:00 am – 4:00 pm
Canadian Manufacturers and Exporters (CME)
90 O’Leary Avenue
St. John’s, NL
Cost: $150
For more information, please contact Kelly Day at (709) 729-5680
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CanadExport – Trade News and Events
CanadExport is the official e-magazine of the Canadian Trade Commissioner Service. For trade news, events and webinars or to subscribe to the CanadExport e-newsletter, please visit the CanadExport website.
The following are international trade events promoted in this months issue:
- Food Ingredients Europe and Natural Ingredients 2011 - Paris, November 29-December 1, 2011 (agriculture, food and beverage)
- Agritechnica - Hannover, Germany, November 15-19, 2011 (agricultural technology and equipment)
- China International Architectural Expo - Beijing, October 20-22, 2011 (building products)
- World Renewable Energy Congress (WREC) - Bali, Indonesia, October 17-19, 2011 (environmental industries)
- IFSEC Arabia 2011 - Riyadh, Saudi Arabia, November 20-22, 2011 (I.C.T.)
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Department staff are requesting your feedback!
Is there any additional information you would find beneficial as an experienced, new or prospective exporter? Is there a regular feature you would like to see added? Feel free to let us know.
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August 2011
News Releases
2011-08-17 - Investing in the Opening of New Markets for Atlantic Region Businesses
2011-08-16 - New Action Plans Released on Climate Change and Energy Efficiency
2011-08-05 - (DFAIT) - Minister of State Ablonczy Successfully Concludes Outreach Tour
2011-08-05 - Gander-Based Aviation Museum Lands Provincial Investment
2011-08-04 - (DFAIT) - Minister Baird's Visit to Washington Highlights Canada's Commitment to Jobs and Economic Growth with United States
2011-08-03 - (DFAIT) - Minister Fast Visits Edmonton Small Business to Discuss Benefits of Recent Trade Mission to Brazil
2011-08-02 - Partnership with National Geographic Will Lead to Development of Geotourism Guide
2011-07-29 - Over One Million Invested in Support of Northern Peninsula Commercial Harvesters
2011-07-27 - Marine Institute's First Regional Fisheries and Marine Centre to Open in Lewisporte
Prospects Brighten for Pine Cove Gold Mine
2011-07-24 - (DFAIT) - Modification - Minister Baird Expands Dialogue with Commonwealth Partners Australia and New Zealand
2011-07-23 - (DFAIT) - Minister Baird Advances Ties with Pacific Partners at ASEAN Meetings
2011-07-22 - (DFAIT) - Statement by Minister Fast on Premiers' Commitment to Broaden Canada's Access to Foreign Markets
2011-07-21 - Gander Software Company Targets Bigger Market
2011-07-21 - Marine Base Terminal in Bay Bulls Expands with Support from Provincial Government
2011-07-20 - (DFAIT) - Minister Baird Completes Successful China Visit
2011-07-18 - Energy Ministers from the Atlantic Provinces Continue to Make Progress on Energy Priorities and Initiatives with Regional Significance
2011-07-15 - (DFAIT) - Minister Fast says Job-creating Canada-European Union Free Trade Talks Moving Forward
2011-07-14 - Local Businesses Explore Links in the Public Sector Supply Chain
All IBRD news releases
All DFAIT news releases
Program Spotlight
Business Retention and Expansion (BR&E) is an internationally-recognized economic development program by which existing local businesses are visited and interviewed to identify some of the issues limiting retention and expansion.
If you are a business owner or manager, you can request to have one of our development officers visit your organization to conduct a confidential diagnostic interview.
For more information on this and the department’s other programs and services, visit the IBRD website.
Export Insight of the Month
GlobalTrade.net
GlobalTrade.net was launched in November 2010, and has been heralded as the single go-to-resource for the International Trade Services community. It is a valuable resource that provides an online Directory of International Trade Service Providers, over 14,000 market reports, tips, and news that covers a range of international trade industries and topics.
For more information, please visit GlobalTrade.net.
Department of Foreign Affairs and International Trade
Trying to find a contact in a specific region?
Looking for market reports for your sector?
Foreign Affairs and International Trade Canada has an extensive range of resources that could help your company in Doing Business Abroad.
For more information, visit DFAIT.
Other Federal Agencies
Export Development Canada (EDC)
Atlantic Canada Opportunities Agency (ACOA)
World Trade Centre Atlantic Canada (WTCAC)
Newfoundland and Labrador Industry Associations
Canadian Manufacturers and Exporters (CME)
The Aerospace and Defence Industry Association of Newfoundland and Labrador (ADIANL)
Newfoundland Aquaculture Industry Association (NAIA)
Newfoundland and Labrador Association of Technology Industries (NATI)
Newfoundland and Labrador Environmental Industry Association (NEIA)
Newfoundland and Labrador Organization of Women Entrepreneurs (NLOWE)
Newfoundland and Labrador Oil and Gas Industries Association (NOIA)
IBRD Trade Staff
The department's trade officers are here to help with your exporting needs! If there is a market or sector opportunity you are considering, please feel free to contact us.
United States
New England
Rebecca Hefferton
(709) 729-1629
Southeastern United States
Carolann Pollett
(709) 729-4617
Chicago & Mid West
Gillian Chatman
(709) 729-3922
Western Europe
Ireland
Tonya Norman
(709) 729-3641
United Kingdom
Kelly Day
(709) 729-5680
Iceland & Greenland
Rodney Walsh
(709) 729-5412
Latin America/Caribbean
Panama
Susan Vaughan
(709) 729-4435
Brazil
Chris Percy
(709) 729-5632
Asia Pacific
China
Bob Norman
(709) 729-0598
India
Kelly Day
(709) 729-5680
Market Support
John King
(709) 729-1796
Corinne St. Croix
(709) 729-2797
Trade Logistics
Cameron Bodnar
(709) 729-5652
Trade Policy
Tony Grace
(709) 729-5859
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